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How do I build a paid media audience in HubSpot?

Marketing > Ads > Create audience > Choose whether you want to create a website visitor retargeting audience, contact list audience, lookalike, or company list (if you are using LinkedIn).

Using HubSpot to create paid media audiences is a great way to retarget website visitors or the contacts in your CRM. Before creating ad audiences, you must connect your paid media accounts to HubSpot. Take a look at our article on how to do this here: http://3421285.hs-sites.com/knowledge/how-do-i-connect-my-paid-channels-with-hubspot 

  • Navigate to Marketing > Ads
  • Click Create audience
  • Now choose whether you want to create a website visitor retargeting audience, contact list audience, lookalike or company list (if you are using LinkedIn)

Website visitor audience

  • Add your Facebook/ Google ads/ LinkedIn pixel
  • By default Hubspot will include visitors to all your pages however, you can specify URLs if you are on a paid Hubspot package
  • Use the URL rules to define which website visitors you want to target
  • Click the Ad account drop down to define which accounts you want the audience to be created in
  • Lastly, name your audience

Contact list audience

  • Firstly, you’ll need to create a HubSpot list with the pool of users you want to target with ads
  • Select contact list in the ads audience creator
  • Select the list you want to create an audience out of
  • Click the Ad account drop down to define which accounts you want the audience to be created in
  • Lastly, name your audience

Company list audience

  • Firstly, you’ll need to create a HubSpot list with the pool of companies you want to target with ads
  • Select company list in the ads audience creator
  • Select the list you want to create an audience out of
  • Click the Ad account drop down to define which accounts you want the audience to be created in
  • Lastly, name your audience

Lookalike audience

  • Select Lookalike in the ads audience creator
  • Click the Source audience dropdown menu and select an existing website visitors or contact list audience.
  • Click the Target location dropdown menu and select the country or region(s) you want to target with this audience 
  • Click Create audience