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HOW TO CONVINCE YOUR BOSS YOU NEED INBOUND MARKETING

Emma Lynch | 31 May 2018 | 08:54

If you're not already using inbound marketing as part of your business strategy then you are really missing out.

Competition is tougher than ever before, so you need to get in front of your prospects before your competitors do. Chances are that they are already focused on their inbound marketing… so it’s time to catch up and take the lead when it comes to leads.

Inbound marketing is more time-efficient, produces more higher-quality leads and delivers a higher ROI than traditional outbound methods.

Traditional outbound methods are costly, time consuming and not that effective anymore. If that can’t convince your boss to start switching it up then take a look at some of the stats.

Look at the stats

 

How to create your strategy

First of all, look at the different ways in which you can incorporate different inbound methods into your strategy. This could include:

  • Content marketing
  • Social media
  • SEO
  • PPC

Start by looking at the ways in which you can attract your prospects using these techniques. It might be worth looking at your buyer personas to see how you can attract your target prospects.

It is key to use your website to maximise opportunities. Everyone is online now, searching for solutions to their problems. If your website is streamlined and efficient with plenty of CTAs and relevant content, then you’re on to a winner. If not, then it’s time to start updating it.

Update regularly with blog posts and content that are relevant to your products/services and industry. Make it interesting, make it exciting and include lots of CTAs and your prospects are more likely to engage.

Share your content across your social media accounts, which is easier than ever with marketing automation through Hubspot. Just from creating one piece of content, you’ve maximised lots of different pathways to your website, meaning your prospects are more likely to find you – when they want you.

Maximise all of these outlets (PPC, SEO, content marketing and social media) to drive more traffic to your website than you can in turn, convert and maximise your ROI.

To put it simply, inbound marketing = more £££ for your business. If that doesn’t convince your boss then I don’t know what will!

Our Webinar

We recently recorded a live webinar looking at inbound vs outbound marketing and sales. If you’re still not 100% convinced on inbound, then it’s worth downloading the recording of our webinar, which looks at how they can work in unison, but how you can replace costly, outbound techniques with time efficient, cost efficient inbound techniques.

If you would like more advice on how to incorporate inbound marketing into your overall strategy, then get in touch with us grow@bbdboom.com and we’ll be more than happy to help! 

To learn more about inbound marketing click here.

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