Think you know HubSpot inside and out? Think again. HubSpot is packed with powerful features that often go unnoticed - hidden gems that can supercharge your marketing, sales, and service workflows if you know where to look. Here are 10 HubSpot features that are seriously underrated, but once you start using them, you’ll wonder how you ever lived without them.
Custom behavioural events allow you to track very specific user actions—beyond standard clicks and form submissions—and use them to personalise journeys or trigger automations. Unlike default events, which are predefined by HubSpot (like page views or CTA clicks), custom events are fully tailored.
You can track when a user watches a certain percentage of a video, downloads multiple assets, or uses a key product feature. These events can then trigger workflows, influence lead scoring, or build dynamic segments for more relevant targeting. This is an advanced yet crucial tool for marketers looking to go beyond surface-level analytics and drive action based on deep engagement.
HubSpot’s new AI-powered Prospecting Agent, part of the Breeze Intelligence suite, is a game-changer for sales teams. It automates the time-consuming tasks of researching, prioritising, and engaging with leads. Instead of manually digging through contact records or crafting every email, the Prospecting Agent researches and executes personalised outreach strategies for prospects within HubSpot's Smart CRM, helping build more qualified sales pipeline.
It is targeted for Sales Ops and Admins who need automated prospect research and outreach without dedicated BDR or SDR capacity. It's also now a great fit for Reps and AEs working in an account-based sales motion. This not only increases efficiency but ensures reps focus their energy on the highest-potential opportunities. For growing teams, it’s like having an extra SDR on hand — without the added headcount.
For advanced users, Custom Code Actions within workflows open the door to near-limitless automation. Using JavaScript (hosted via HubSpot's serverless functions), you can manipulate data, connect to external APIs, and build bespoke logic that goes far beyond the built-in options.
Examples include currency conversion using live rates, checking inventory before sending confirmation emails, or syncing with non-HubSpot tools. It’s especially useful for complex sales processes or customer journeys that require conditional logic or data processing.
Marketers recognise video as the top-performing content format. Yet, optimising, repurposing long-form videos into social clips, and tracking omnichannel performance often demands multiple tools, fragmented reports, and intensive SEO research—making the process overly time-consuming and cobbled.
Introducing a new suite of video features that streamline your workflow: publish SEO-optimised content faster, manage video lineage and editor projects, and measure performance across channels. Combined with the new clip editor, HubSpot is the ultimate destination for marketing videos.
Clean data is the backbone of effective automation and reporting — yet it’s something many businesses struggle with. HubSpot’s Data Management Tool now includes a feature for flagging Missing Data, helping you identify incomplete records that could otherwise break workflows or distort insights.
You can filter by key properties like job title, industry, or lifecycle stage, contact owner and then create workflows or tasks to enrich that data. This is particularly helpful for improving segmentation, lead scoring, and personalisation — ensuring your CRM stays a source of truth rather than a mess of gaps.
Most marketers know the frustration of proving ROI. HubSpot’s Attribution Reporting tool solves this by mapping the full journey a contact takes before converting — across channels, campaigns, and touch-points.
What makes this tool stand out is its flexibility. You can build multi-touch attribution models (like linear or U-shaped), break down performance by content type or source, and tie activity to revenue. If you're relying only on last-click attribution or basic metrics like traffic and form fills, you're missing the bigger picture. True attribution helps you double down on what's actually working — and cut the rest.
HubSpot’s chatbot builder is evolving fast, especially with the introduction of AI-powered capabilities. Far from just handling FAQs, the AI chatbot can now guide users through qualification flows, recommend content based on their behaviour, or even book meetings — all in a conversational format.
When deployed on high-intent pages (like pricing or demo requests), this tool acts as a 24/7 rep, capturing leads and routing them to the right team members. It’s also increasingly integrated with CRM data, enabling personalised interactions based on who the visitor is and what they’ve done.
If you're using HubSpot's Content Hub or CMS tools, you may not realise you can manage and host podcasts directly within the platform. This feature allows you to upload episodes, embed players on your site, and track engagement like listens and downloads. You can also take advantage of AI episode creation and so much more!
This is especially valuable for content-driven brands or thought leaders looking to expand their reach. It keeps all your content — blogs, landing pages, email lists, and now podcasts — under one roof, simplifying content management and analytics.
HubSpot’s latest Marketing Journeys feature helps marketers visualise and build end-to-end campaign flows. Your customers constantly switch between platforms–email, social media, and messaging apps like WhatsApp–while receiving hundreds of messages daily. As a marketer, cutting through the noise to engage them is critical.
HubSpot’s customer journey automation offers intuitive, visual tools to design and automate personalised journeys based on customer behaviours and preferences. Guide customers from awareness to becoming brand advocates. Simplify the complexity of a multi-channel marketing strategy into a results-driven strategy that fosters meaningful connections and drives conversions.
Yes, HubSpot has a mobile app — and yes, it’s actually useful. Whether you’re on a sales call, at an event, or just away from your desk, the app lets you view and edit contact records, track tasks, log notes, and get real-time notifications.
For sales reps and account managers, this means never missing an update. For marketers, it means staying informed on campaign performance or contact engagement no matter where you are. It’s perfect for remote or hybrid teams that want to stay connected and responsive.
Whether you're new to HubSpot or a seasoned user, these ten features can bring fresh power to your CRM strategy. From AI automation to deep attribution insights, there’s always more to explore under the hood. Don’t let these opportunities go untapped — test them out, experiment, and integrate them into your workflows to see real impact.
💡 Want a guided demo or help implementing any of these features? Our team of HubSpot specialists can help you unlock their full potential.