HUBSPOT PRODUCT UPDATE

HubSpot Marketing Packages Update

In need of a HubSpot Audit?

The number of tools and features within HubSpot can feel overwhelming, especially if you are on a Professional or Enterprise package.

A HubSpot audit is a way of identifying any gaps in your usage, as well as when you just need a bit of a clean-up. This keeps your HubSpot portal nice and clean, updated and easy to use and navigate. 

Maybe it’s time to take a look through your portal, and I mean each and every tool, to identify how well it’s being used, if at all, and whether there are unnecessary items that could be deleted or actions you could take to make your portal usage more effective. 

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TABLE OF CONTENTS

  1. Use Slack Connect with HubSpot Slack Integration

    HubSpot Package: Starter/Pro/Enterprise
    Date: April 2021

  2. Send SurveyMonkey Surveys from the HubSpot CRM

    HubSpot Package: All with SurveyMonkey account
    Date: May 2021

  3. New custom behavioural event API allows for advanced tracking, reporting, and more

    HubSpot Package: Enterprise
    Date: May 2021

  4. "Skip if Known" Support on Import

    HubSpot Package: Starter/Pro/Enterprise
    Date: May 2021

  5. Collaboration Sidebar in Ads, Forms, Marketing Email and Campaigns

    HubSpot Package: Pro/Enterprise
    Date: May 2021

  6. Partition your Marketing Campaigns by Team

    HubSpot Package: Starter/Pro/Enterprise
    Date: May 2021

  7. New properties for Marketing Campaigns

    HubSpot Package: Starter/Pro/Enterprise
    Date: May 2021

  8. Associate your Ads with your Marketing Campaigns

    HubSpot Package: Starter/Pro/Enterprise
    Date: May 2021

  9. SEO audit tool now checks all three Google Core Web Vitals metrics

    HubSpot Package: Starter/Pro/Enterprise
    Date: May 2021

  10. Manage default notifications for your account

    HubSpot Package: Enterprise
    Date: May 2021

  11. Marketing Email Reply Tracking

    HubSpot Package: Starter/Pro/Enterprise
    Date: May 2021

  12. Score Property Usability Updates

    HubSpot Package: Starter/Pro/Enterprise
    Date: May 2021

  13. New "simple" workflows branch

    HubSpot Package: Starter/Pro/Enterprise
    Date: May 2021

  14. Geotargeting for the cookie banner

    HubSpot Package: Starter/Pro/Enterprise
    Date: May 2021

  15. Salesforce one-way custom object sync

    HubSpot Package: Enterprise
    Date: April 2021

  16. 7 new SEO audits available in the SEO Tool

    HubSpot Package: Starter/Pro/Enterprise
    Date: April 2021

  17. The ability to discover & connect workflow integrations from HubSpot

    HubSpot Package: Pro/Enterprise
    Date: April 2021

  18. Book a 30 minute meeting

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Export audit results from SEO recommendations tool

HubSpot Package: Starter/Pro/Enterprise
Date: April 2021

What is it? You can now export the audit results generated by the HubSpot SEO recommendations tool for a given domain as a CSV or Microsoft Excel file.

The export file includes all the same information that's available in the SEO tool, including the recommendation name, category, list of affected pages, and page-level details.

How does it work? The export functionality makes it easy for you to share the audit results with your development teams or with other stakeholders who will be involved in fixing the issues our tool identified.

How does it work? To get started:
Access the SEO audit tool (Marketing > Website > SEO > Recommendations)
Scan a new domain or rescan an existing domain to ensure your recommendations are up-to-date
Click Actions > Export recommendations next to the domain for which you'd like to export recommendations
Select the file format (CSV, XLS, XLSX)
Click Export
You'll get an email as well as an in-app notification when the exported file is ready to download.

 


 

Send SurveyMonkey Surveys from the HubSpot CRM

HubSpot Package: All with SurveyMonkey account
Date:  May 2021

What is it? You can now send your SurveyMonkey surveys directly from within the HubSpot CRM.

We have updated our integration with SurveyMonkey to allow you to have more sending options from within the HubSpot platform. You no longer need to go back to the SurveyMonkey platform to send your surveys, you can do this directly from within HubSpot via contact records.

Why does it matter? As a marketer, you use SurveyMonkey to send surveys to gather important information about your customers, as well as new leads. Switching between the SurveyMonkey platform, where your surveys are hosted, and the HubSpot platform, where your contacts are hosted, can be time-consuming.

The HubSpot SurveyMonkey integration allows you to seamlessly utilize the information within the HubSpot CRM and SurveyMonkey in the most efficient way to achieve your survey sending goals.

How does it work? Now you can easily send your surveys from within the HubSpot CRM - no more back and forth between HubSpot and SurveyMonkey to send out your surveys to your HubSpot contacts.

You can also see the status of your sent survey directly on your contact records in HubSpot so you know what contacts have responded to your surveys.

 

https://knowledge.hubspot.com/integrations/how-do-i-set-up-and-deploy-a-surveymonkey-survey-with-hubspot


 

New custom behavioural event API allows for advanced tracking, reporting, and more

HubSpot Package: Enterprise
Date: May 2021

What is it? The new custom behavioural event API allows you to track any key behavioral data - whether that's in HubSpot or a third party app - bringing all of your event data into one place.

You can now track even more granular website behaviour and activities, and leverage this data across the HubSpot platform to craft a hyper-personalised customer experience powered by for rich reporting, powerful automation, and precise behavioural targeting. The custom behavioural events API is live and available today to all Marketing Hub Enterprise customers, with more functionality rolling out over the coming weeks.

How does it work? There are two key methods you can use to trigger events from any source:

JavaScript API - leverages the HubSpot tracking code to trigger events, and store custom properties. It also auto-captures certain metadata (properties) when the data is available!


HTTP API - uses the HTTP GET call to trigger an event. Great for mobile apps, SaaS products, and any important data that can't be captured through the tracking code.
With the JavaScript API, you have more options, including:

Codeless - Either via the Chrome extension or through leveraging our templates in the creation flow, you don't have to know how to code to set up tracking for page views and clicked elements.


[Coming soon] Custom JavaScript - for more advanced tracking (and for those of you who have developer resources), you can use your own code to trigger a custom behavioral event. Learn more on how to leverage custom JavaScript in this document.

 

 


 

"Skip if Known" Support on Import

HubSpot Package: Starter/Pro/Enterprise
Date:  May 2021

What is it? A new option in Imports to skip updating a property on a record if HubSpot already has a value for it.

Why is it important? You use the import tool to add CRM data constantly -- HubSpot sees over 15,000 imports a day. In some of those cases, the data being imported may be outdated compared to what's already in HubSpot. For example, imagine your Operations team looking to get an internal system and HubSpot in sync -- some properties may already be known and up-to-date in HubSpot, but others may not.

Rather than needing to painstakingly review the information, or winging it and hoping the overwrites aren't too problematic, here's a new and improved option: skip overwriting if a value already exists.

This change matters because having quality data you can rely on in your CRM is the number one job of a CRM in the first place. Being able to rely on HubSpot as a platform of record means the data there is reliable, and you can create processes to add to it consistently, without fear of overwriting and/or losing the most up-to-date version.

How does it work? During the property mapping step of the import flow, you can check a box labeled "Don't override existing value", and if HubSpot has a value for a property on a particular record, that property value won't be updated by the import. That's it!

Skip if known screenshot.

 

 


 

Collaboration Sidebar in Ads, Forms, Marketing Email and Campaigns

HubSpot Package: Pro/Enterprise
Date: May 2021

What is it? An update to the Commenting feature in Marketing Hub to bring it to more tools, integrate Marketing Tasks, and lay the foundations for future collaboration and productivity tools for marketers.

Why does it matter? Effective collaboration is the bread and butter of any high functioning team. Context switching, however, can be a total killer to productivity. When you need to leave HubSpot to get feedback on what you're working on, or jump out to another tool to check what's next up, it can completely derail your train of thought and kick you out of flow. That's why we're really excited about this new standard being set for how teams can collaborate and get work done inside HubSpot, while crushing it day to day.

How does it work? HubSpot have taken the original commenting feature and kicked it up a notch. Meet, the Collaboration Sidebar. They've taken the original commenting feature and embedded it directly into the app itself, rather than loading over the content. It's now part of an expandable sidebar on the right-side of a handful of marketing tools. On top of this they've integrated in the Marketing Tasks tool so you can keep tabs on the remaining work ahead of you, create news tasks and close out work you've done all without switching tools.

 


 

Partition your Marketing Campaigns by Team

HubSpot Package: Starter/Pro/Enterprise
Date: May 2021

What is it? Support for partitioning your marketing campaigns by teams.

How does it work? Matching the behaviour across Marketing Hub, now you can partition your Marketing Campaigns by team by going to the Campaigns app, and clicking "Actions" on a specific campaign:

Manage access of campaigns
From here you'll find the familiar team partitioning sidebar matching the rest of the product:

Assign campaigns to a team
For a full run down of how this feature works, check out the knowledge base doc here.

Additionally, campaigns also honours the "Restrict new content to creators and their teams" setting in Users & Teams. If enabled, newly created campaigns will automatically be assigned to the team(s) that the creator belongs to.

Note: It is not currently possible to partition campaigns by individual users.


 

New properties for Marketing Campaigns

HubSpot Package: Starter/Pro/Enterprise
Date: May 2021

What is it? Record critical pieces of campaign information with a whole host of new properties for the Campaigns tool including:

Campaign Owner
Start date
End date
Campaign Goal
Audience

How does it work? You will now have the ability (when creating a campaign, or editing existing campaigns) to set a value for campaign owner, start date, end date, goal, audience, along with the pre-existing properties of budget, campaign name, colour, and notes.

New properties on create:
When working inside a campaign, you will then see these properties right up top so the whole team can stay aligned on these important points:

Campaign properties on the details UI:
And you can also now customise the columns on your campaigns listings table to view/change the properties:

New properties on the campaigns dashboard:
Not only that, but you can also use this data in other places in-app. With the recent addition of campaigns data inside of the custom report builder these properties are also available as fields to filter/report on. You can group campaigns by create date, see which campaigns are performing the best grouped by owner, and more.

 


 

Associate your Ads with your Marketing Campaigns

HubSpot Package: Starter/Pro/Enterprise
Date:  May 2021

What is it? An update that makes it possible to associate your Ads with marketing campaigns inside HubSpot.

How does it work? Click into a Campaign and select "Add assets" in the top-right and find a new category, "Ad Campaigns". From here you'll see you Google, Facebook and LinkedIn ad campaigns and be able to associate them with that marketing campaign:

Add New Ad Asset
This both consolidates the the ads under a new group in the "Performance" tab of the campaign, and provides an overview of the ad performance.

Note: Today the "Influenced Contacts" number does not reflect interactions on Ads. We are working on an upgrade to the Influenced Contacts report that will make it possible to customise this number further, and bring in ad data, and more.




 

SEO audit tool now checks all three Google Core Web Vitals metrics

HubSpot Package: Starter/Pro/Enterprise
Date: May 2021

What is it? With this enhancement, the SEO audit tool can now flag pages that have an unsatisfactory score for any of the three Google Core Web Vitals metrics (measures of page experience that are soon going to be incorporated into Google's page ranking algorithm):

1. Largest Contentful Paint
2. Cumulative Layout Shift
3. First Input Delay (Total Blocking Time is a suitable alternate measurement)

With HubSpot's SEO tool, you no longer need to use tools like PageSpeed Insights to check these three metrics for each page of your website individually. Our tool, which uses Google Lighthouse behind the scenes, will automatically scan all pages that make up the site and flag pages that fail any of these metrics.

How does it work? The SEO audit tool works for websites hosted on HubSpot as well as websites hosted on external platforms.

To access the SEO audit tool and scan a new website or rescan an existing website:

Go to Marketing > Planning and Strategy > SEO > Recommendations
To rescan an existing website, click the "Rescan now" button next to the website you want to rescan
To scan a new website, click the "Scan new URL" button and enter the URL of the website homepage.

 


 

Manage default notifications for your account

HubSpot Package: Enterprise
Date: May 2021

What is it? Super Admins can now set up default account notifications for users in their portal as well as set up notification profiles by role.

Why is it important? HubSpot users should receive relevant notifications that help them do their best work.
Previously, Super Admins of Enterprise accounts could not implement notification defaults on the global settings or overwrite user settings in bulk for users in their portal. This led to some users not receiving the right notifications from HubSpot.

How does it work? You can set notifications account defaults by going to Settings > Account Defaults > User Defaults. From there, you can:
- Create general default account notifications for all users in your account that aren’t included in a role
- Create specific notification profiles customized to the specific roles you have created in your portal and these will be applied to any user under this role. Please note: The notifications profile will be applied to all users under the selected role.

Once you apply the profile, existing users will be notified about the changes you made. To do this, you can:
- Click on “Create notification profile”
- Select in the dropdown the role for which you’re creating this notification profile
- Name the profile
- Turn on or off the specific channels on which you want users under this role to receive their notifications by switching the toggles accordingly
- Next, to turn on a notification, expand the notification topics and select the notification checkbox. To clear all notifications, select Clear all preferences
- Once you’re done, click on “Save” and click “Apply notification profile” on the next step.
Your profile will appear as “active” on the profiles table.


Please note: Users can still change their notification preferences at any time. User changes will override the defaults you create here.

 


 

Marketing Email Reply Tracking

HubSpot Package: Starter/Pro/Enterprise
Date: May 2021

What is it? In HubSpot, there are 2 email engagement events (Open & Click) that are used to power reporting, workflows, lists, and that show in contact timelines.

They've now added a 3rd email engagement event: Email Reply.

Email Reply tracking better enables this type of marketing within HubSpot for email.

How does it work? In order for HubSpot to track which emails are being replied to customers will need to connect their inbox. 

Go through your normal email creation process. Then from the Email Settings page make sure the `reply-to` address is one of your connected inboxes.
Send the email.
Once the email is sent, and contacts start replying to that email you will be able to see data in the following places:

- Email reporting pages
- In lists as enrolment triggers, goals, and the new "Delay until" event action
- On a contacts timeline record


 

Score Property Usability Updates

HubSpot Package: Starter/Pro/Enterprise
Date: May 2021

What is it? A set of improvements to the score property experience that will leave you saying "ah, so that's how this is supposed to work."

Score properties are indispensable for operating efficiently. They can be used for spotting a great prospect quickly, getting a sense of the account's health at a glance, and more.

How does it work? When you create a new score property, you will be greeted by new in-context help, along with new empty states to prompt your next action.

Score property with empty state
As you are adding new criteria, the filter limit automatically updates, to let you know how many more you can add.



 

New "simple" workflows branch

HubSpot Package: Starter/Pro/Enterprise
Date: May 2021

What is it? You can now branch on the outcome of a previous workflow action to customise automated journeys and easily build complex automations with multiple unique paths.

Why does it matter? For example, let's say you created a task in your workflow to generate a contract every time a deal goes into the "quote" stage. Now, you can use a simple branch to send an email to the customer the moment the task to generate a contract is completed. If the contract wasn't generated within 2 days, you can set your workflow to send an urgent reminder to the rep.

How does it work? In the workflow action panel, look for the new "Branches" section, and find "Simple Branch." Select the property or action you care about, and build your branch in just a couple clicks.

 


 

Salesforce one-way custom object sync

HubSpot Package: Enterprise
Date:  April 2021

What is it? You can now sync custom objects from Salesforce into HubSpot. With this new Salesforce integration feature, you can seamlessly set up a new custom object sync and start pulling records into HubSpot. With every custom object sync, you will also have sync features out of the box: sync settings, customisable field mappings, and sync health.

Why does it matter? We know you need more data types than just contacts, companies, and deals. These other data types might not be created in HubSpot, but that insight is important to help power your marketing, sales, and service efforts. Now, with no technical work required, you can add up to 10 custom objects to sync from Salesforce into HubSpot.

How does it work? For enterprise-only customers, when you go to the Salesforce integration setting screen you will now see a new option to "Sync custom object" next to the "Activities" tab.

Once you select "Sync custom object" you will be told how many custom object syncs you have set up and then be taken to the object setup wizard. From here, you will map the Salesforce custom object to the HubSpot custom object - note that the HubSpot custom object needs to be set up prior to going through the object flow.

Next, you will review settings for the object and go to the associations options. 

You do not need to sync associations, but if you want to do so you will need to select the field from Salesforce for HubSpot to use. The association screen will pull the associations based on what you have set up in your Salesforce instance - this is not from HubSpot. Next, you will need to select a field from Salesforce that should be mapped to the required field on the custom object in HubSpot.

Next, you will review your field mappings. 

Lastly, you can review what you have set up for the new custom object sync and turn on your sync or save your settings. Once the sync is turned on you will only see new records come into HubSpot as they are created or updated.

 

 


 

7 new SEO audits avaliable in the SEO Tool

HubSpot Package: Starter/Pro/Enterprise
Date: April 2021

What is it? The SEO audit tool can now check both HubSpot-hosted and external websites for 7 new issues across several categories. Altogether, we can check any website for 35 different issues that affect its performance, mobile experience, ability to get crawled and indexed, user experience, security, on-page SEO, and accessibility.

Why does it matter? These new recommendations will make it easier for you to build and maintain a website that adhere to best web practices and provides a good experience to your visitors.

They're also a key part of our strategy to help you prepare for an upcoming May 2021 Google update during which page experience signals will become a part of Google's search ranking algorithm.

How does it work? To access the SEO audit tool and scan a new website or rescan an existing website:

Go to Marketing > Planning and Strategy > SEO > Recommendations
To rescan an existing website, click the "Rescan now" button next to the website you want to rescan
To scan a new website, click the "Scan new URL" button and enter the URL of the website homepage


 

 


 

The ability to discover & connect workflow integrations from HubSpot

HubSpot Package: Pro/Enterprise
Date: April 2021

What is it? Combine the power of the HubSpot workflows tool with your favorite apps to help you automate business processes across tools and systems in one place. You can now trigger actions in apps from HubSpot workflows such as adding a card to Trello or adding a row to a Google Sheet.

How does it work? From the HubSpot workflow tool, add an action, then select “Connect an app.” Scroll or search for an app, select it, then hit “Connect.”
connect
Follow the prompts to install the app, then select it as an action for your workflow. Click here to learn more.

https://knowledge.hubspot.com/integrations/connect-apps-to-hubspot#connect-apps-in-workflows

 


 

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