HUBSPOT PRODUCT UPDATE

HubSpot Marketing Packages Update

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The number of tools and features within HubSpot can feel overwhelming, especially if you are on a Professional or Enterprise package.

A HubSpot audit is a way of identifying any gaps in your usage, as well as when you just need a bit of a clean-up. This keeps your HubSpot portal nice and clean, updated and easy to use and navigate. 

Maybe it’s time to take a look through your portal, and I mean each and every tool, to identify how well it’s being used, if at all, and whether there are unnecessary items that could be deleted or actions you could take to make your portal usage more effective. 

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TABLE OF CONTENTS

  1. Improved SEO Alt Text Recommendations

    HubSpot Package: Starter/Pro/Enterprise
    Date: August 2021

  2. Updates to Lead Syncing for Ads

    HubSpot Package: Starter/Pro/Enterprise
    Date: August 2021

  3. Google Lead Syncing

    HubSpot Package: Starter/Pro/Enterprise
    Date: August 2021

  4. Ad campaigns on Marketing Calender

    HubSpot Package: Pro/Enterprise
    Date: August 2021

  5. New Forms Comparison Tool

    HubSpot Package: Pro/Enterprise
    Date: July 2021

  6. Style Fields

    HubSpot Package: Starter/Pro/Enterprise
    Date: July 2021

  7. Deal Create Attribution

    HubSpot Package: Enterprise
    Date: July 2021

  8. SEO recommendations tool can now check for broken internal links

    HubSpot Package: Starter/Pro/Enterprise
    Date: July 2021

  9. Bulk hide SEO recommendations

    HubSpot Package: Starter/Pro/Enterprise
    Date: July 2021

  10. Updates to editing tables in rich text

    HubSpot Package: Starter/Pro/Enterprise
    Date: June 2021

  11. Send Dashboard Emails with Dynamic Filters

    HubSpot Package: Dashboard
    Date: June 2021

  12. Analyze what pages make up your website & import them into HubSpot

    HubSpot Package: Starter/Pro/Enterprise
    Date: June 2021

  13. New Drag-and-Drop Content Creation and Analytics for Media Apps

    HubSpot Package: Integrations
    Date: June 2021

  14. Updates to Comments, Tags, Authors in Blogs

    HubSpot Package: Starter/Pro/Enterprise
    Date: June 2021

  15. Export audit results from SEO recommendations tool

    HubSpot Package: Starter/Pro/Enterprise
    Date: May 2021

  16. Send SurveyMonkey Surveys from the HubSpot CRM

    HubSpot Package: All with SurveyMonkey account
    Date: May 2021

  17. New custom behavioural event API allows for advanced tracking, reporting, and more

    HubSpot Package: Enterprise
    Date: May 2021

  18. Book a 30 minute meeting

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Improved SEO Alt Text Recommendations

HubSpot Package: Starter/Pro/Enterprise
Date:  August 2021

What is it? SEO Recommendations Home now offers two separate alt text SEO recommendations, depending on if an image on your website page is missing alt text entirely or if it contains a blank alt text value:

Add image alt text attribute - will appear when an image has no alt text tag at all
Verify image alt text should be blank - will show when an image has a blank alt text value, such as <img src="www.hubspot.com" alt=""/>

How does it work? These new recommendations will show up after you scan or rescan your website SEO Recommendations Home in HubSpot. Our SEO Recommendations tool works for both HubSpot-hosted and external websites. To access the tool:

Go to Marketing > Website > SEO > Recommendations
To rescan an existing website, click the "Rescan now" button next to the website you want to rescan
To scan a new website, click the "Scan new URL" button and enter the URL of the website homepage
Click "View recommendations" for one of your subdomains after the scan finishes
Click into "On-page SEO" in the left side bar. Any web pages with images missing an alt text attribute will be listed under the "Add image alt text attribute", and any web pages with images that contain blank alt text values will be listed under the "Verify image alt text should be blank" recommendation

 

 


 

Updates to Lead Syncing for Ads

HubSpot Package: Starter/Pro/Enterprise
Date: August 2021

What is it? Today, we launched a huge update to lead syncing for Facebook and LinkedIn to give you more flexibility on how to carry leads over into HubSpot! Now, you can:
1. Choose between sync all leads in the last 90 days, or opt to sync only new leads
2. Change the mappings of custom fields from the network forms to HubSpot properties
3. Receive alerts when lead syncing becomes disconnected or there are mapping errors on their forms
4. See all submissions related to each synced form

How does it work? This feature allows you to seamlessly sync any contacts generated by Facebook or LinkedIn ads over to HubSpot. With this update, you have more flexibility over how and when your leads sync, allowing you to best fit this into your marketing process.

 


 

Google Lead Syncing

HubSpot Package: Starter/Pro/Enterprise
Date: August 2021

What is it? You can now sync leads you have gathered from Google Ads into HubSpot's CRM automatically!

Why does it matter? Running lead form ads on Google is a great way to obtain contact information of users interested in your product or services. Being able to sync them into HubSpot's CRM, means that you can utilise the full power of HubSpot's tools (workflow follow-ups, deal creation, etc) on contacts you've collected through Google lead form advertising. This integration will sync contact and form information from any Google lead form ad (Search, Display, YouTube, etc).

How does it work? You will need to navigate to Settings > Marketing > Ads, then click on the Lead syncing tab. From there, select Connect and choose Google. Select the Google Ads account that you want to sync leads from.
After pressing Save, HubSpot will begin to sync any new leads. Google's API does not allow us to pull in past leads, so we will only be able to sync leads that are acquired after the Google Lead Sync is setup in HubSpot.

 


 

Ad campaigns on Marketing Calendar

HubSpot Package: Pro/Enterprise
Date: August 2021

What is it?  You can now view your Ad campaigns from Google, Facebook, and LinkedIn alongside other marketing assets on the Marketing Calendar!

How does it work? The next time you visit the app, you'll see a welcome tooltip explaining how to manage asset filters. By default Calendar automatically shows all assets, meaning Ads will also be included going forward.

Note: this update is part of an overall upgrade to Marketing Calendar that brings support for many more assets. This update, however, does not support the older tasks from the Projects tool meaning they are no longer accessible on the Marketing Calendar.


 

New Forms Comparison Tool

HubSpot Package: Pro/Enterprise
Date: July 2021

What is it? HubSpot announced a new comparison tool that allows you to compare the performance of forms alongside one another.

How does it work? Simply select the forms you want to compare and click Compare forms.

Select forms from the forms list view and select Compare forms
You can select more forms to compare from within the comparison tool. The tool allows you to compare up to 10 forms at a time.

Choose up to 10 forms to compare
You can see the comparison of various form metrics and form settings side by side in the new compare forms tool.

Comparison of form fields and form settings for 2 forms
The Forms comparison tool will be available to Marketing Hub Professional and Enterprise customers.

 


 

Style Fields

HubSpot Package: Starter/Pro/Enterprise
Date:  July 2021

What is it? New styling controls that developers can use in their custom modules. Style fields make it so that marketers can change the styling of their custom modules in the page editor.
Style fields make up the other half of what makes custom modules “custom”. Now, developers can give their marketer's styling control alongside the content control they currently get with model fields. Style fields appear in the “Style” tab of the module edit panel in the page editor.

How does it work? There are now 6 new style fields that developers can select from. They are:
1. Border field
2. Gradient field
3. Alignment field
4. Text alignment field
5. Background image field
6. Spacing field
In the page editor, click on a custom module. Click on the style tab, then modify any of the controls populated there to change the style of the custom module.




 

Deal Create Attribution

HubSpot Package: Enterprise
Date: July 2021

What is it? A new type of multi-touch attribution reporting: deal create attribution. This report will help you pinpoint which marketing campaigns, assets, and interactions are helping to get a contact to interact with sales, creating an open deal.

Deal create attribution uses multi-touch models to measure the impact of every touchpoint in the customer journey up to the moment that a contact engages with sales, creating a deal. This analysis is key to helping your marketing team get credit for their impact on nurturing leads up to the sales-handoff.

How does it work? You can access Deal Create attribution in two ways:

Go to the sidebar of any deal in HubSpot. On the right side, you will see a chart that shows the interactions that led to this deal being created. You can also access the deal create attribution report builder this way. (If the deal is closed won, you will also see a separate revenue attribution card!)
In the HubSpot Navigation Bar, click 'Reports > Reports.' On the top right side, click 'Create custom report.' Click Attribution and you will see our standard options: Revenue, Deal Create, and Contact Create.

 


 

SEO recommendations tool can now check for broken internal links

HubSpot Package: Starter/Pro/Enterprise
Date: July 2021

What is it? The SEO Recommendations tool will now check if the scanned website has pages that contain any unique broken links to URLs with same domain. A link is considered broken if the destination URL returns a 404 response.

How does it work? The SEO audit tool works for both HubSpot-hosted and external websites. To access the tool and scan a new website or rescan an existing website:

Go to Marketing > Website > SEO > Recommendations
To rescan an existing website, click the "Rescan now" button next to the website you want to rescan
To scan a new website, click the "Scan new URL" button and enter the URL of the website homepage
Click "View recommendations" for one of your subdomains
Click into "User experience" in the left side bar. Any broken internal links will be surfaced there
NOTE: We will show only unique broken links on a give page; in other words, if there are two or more instances of a broken URL on a page, this recommendation will show that URL once. Regardless, all instances of the broken link on the page should be fixed.

 

 


 

Bulk hide SEO recommendations

HubSpot Package: Starter/Pro/Enterprise
Date: July 2021

What is it? HubSpot have added checkboxes that allow you to select some or all of your SEO recommendations at once and hide them.

How does it work?

1. Go to Marketing -> Website -> SEO in the navigation bar

2. If you haven't yet, scan a new URL. If you have, click "View recommendations" on your subdomain of interest

3. There are square checkboxes to the left of each recommendation. To select all recommendations on the current page in the table, click the checkbox in the uppermost left corner. If you wish to select all recommendations in the entire table, click the "Select all X pages" option that will appear in a blue banner above the table contents.

4. After the recommendations are selected, click the "Hide recommendations" button in the table header

5. If you wish to hide only some, not all, recommendations: instead of selecting the checkbox in the upper left corner in step 3, simply check the individual items that you wish to hide. Then click "Hide recommendations" in the table header



 

Updates to editing tables in rich text

HubSpot Package: Starter/Pro/Enterprise
Date: June 2021

What is it? A new contextual toolbar editing experience for tables in rich text modules and fields across content types.

Why does it matter? Similar to the other recent contextual rich text toolbar updates, this makes the rich text toolbar contextual to the table editing experience, only showing relevant customisation options when editing tables in an easier-to-use interface.

How does it work? When you click on a table in a Rich Text field or module, the rich text toolbar will contextually update to show relevant table editing and styling options, such as border color, spacing, and more.

If you then click into an individual table cell, you will see the regular rich text toolbar options appear to edit the content of the cells.

The table popover allows you to delete or clone the table.

Additionally, options to remove and add cells are available when you click into a particular cell.

 


 

Send Dashboard Emails with Dynamic Filters

HubSpot Package: Dashboard
Date: June 2021

What is it? You can now send dashboard emails filtered by dynamic values such as "Owners: Me" or "Teams: My team" to all email recipients.

How does it work? Navigate to the dashboard you wish to email. Select Actions followed by Email this dashboard. Under the section labeled Dashboard context, select Send with filters. Select the dynamic filter you wish to apply and send the email. Each recipient will receive an email of the dashboard with data specific and relevant to them.

 


 

Analyze what pages make up your website & import them into HubSpot

HubSpot Package: Starter/Pro/Enterprise
Date:  June 2021

What is it? You can now initiate a crawl of any website (even if it's not hosted on HubSpot), view a list of all the pages that make up that website, and import the pages our crawler found into HubSpot.

During the import, we'll create the page in HubSpot and bring over the existing URL slug, title, and meta description. We are not yet bringing over any of the page body.

How does it work? Access the Content Import application by navigating to Website > Blog > Import (we're adding additional entry points soon)
Click "Start new import" and select "Website pages"
Enter the URL of the homepage of the website you want to analyze and import
Click the "Review results" button on the import dashboard once the scan is done to view a list of all the pages that we found while crawling the website
Select the pages you want to import into HubSpot and click the "Import" button
For each imported page, we'll create the page and import the page title, URL, and meta description. At this time, no page body will be imported.

 


 

New Drag-and-Drop Content Creation and Analytics for Media Apps

HubSpot Package: Integrations
Date: June 2021

What is it? HubSpot have added a few new media apps which enable you to embed media, such as videos, podcasts, and images directly in HubSpot's drag-and-drop editors and then leverage engagement data in HubSpot's CRM platform and reporting.

The new media apps build on media bridge include: Wistia, Vidyard, Twenty Three, SproutVideo, Casted, Brandfolder, HippoVideo for Sales, Cincopa, Idomoo Personalised Video, Casted, Moovly, Frontify, Shootsta.


 

 


 

Updates to Comments, Tags, Authors in Blogs

HubSpot Package: Starter/Pro/Enterprise
Date: June 2021

What is it? An update to blog comments, tags, and authors tables that makes it easier for users to see all relevant information at a glance:
Comments: In addition to better visibility for blog comment approval status, users can also see the blog posts, author, and language associated with the comment.
Tags: Users can now see the blogs and language associated with the tag.
Authors: Users can now more easily identify the blog posts and languages associated with an author.

How does it work? In your HubSpot account, navigate to Marketing > Website > Blog. Users can access the updated tables under the Blog tab.

 


 

Export audit results from SEO recommendations tool

HubSpot Package: Starter/Pro/Enterprise
Date: May 2021

What is it? You can now export the audit results generated by the HubSpot SEO recommendations tool for a given domain as a CSV or Microsoft Excel file.

The export file includes all the same information that's available in the SEO tool, including the recommendation name, category, list of affected pages, and page-level details.

How does it work? The export functionality makes it easy for you to share the audit results with your development teams or with other stakeholders who will be involved in fixing the issues our tool identified.

How does it work? To get started:
Access the SEO audit tool (Marketing > Website > SEO > Recommendations)
Scan a new domain or rescan an existing domain to ensure your recommendations are up-to-date
Click Actions > Export recommendations next to the domain for which you'd like to export recommendations
Select the file format (CSV, XLS, XLSX)
Click Export
You'll get an email as well as an in-app notification when the exported file is ready to download.

 


 

Send SurveyMonkey Surveys from the HubSpot CRM

HubSpot Package: All with SurveyMonkey account
Date:  May 2021

What is it? You can now send your SurveyMonkey surveys directly from within the HubSpot CRM.

We have updated our integration with SurveyMonkey to allow you to have more sending options from within the HubSpot platform. You no longer need to go back to the SurveyMonkey platform to send your surveys, you can do this directly from within HubSpot via contact records.

Why does it matter? As a marketer, you use SurveyMonkey to send surveys to gather important information about your customers, as well as new leads. Switching between the SurveyMonkey platform, where your surveys are hosted, and the HubSpot platform, where your contacts are hosted, can be time-consuming.

The HubSpot SurveyMonkey integration allows you to seamlessly utilize the information within the HubSpot CRM and SurveyMonkey in the most efficient way to achieve your survey sending goals.

How does it work? Now you can easily send your surveys from within the HubSpot CRM - no more back and forth between HubSpot and SurveyMonkey to send out your surveys to your HubSpot contacts.

You can also see the status of your sent survey directly on your contact records in HubSpot so you know what contacts have responded to your surveys.

 

https://knowledge.hubspot.com/integrations/how-do-i-set-up-and-deploy-a-surveymonkey-survey-with-hubspot


 

New custom behavioural event API allows for advanced tracking, reporting, and more

HubSpot Package: Enterprise
Date: May 2021

What is it? The new custom behavioural event API allows you to track any key behavioral data - whether that's in HubSpot or a third party app - bringing all of your event data into one place.

You can now track even more granular website behaviour and activities, and leverage this data across the HubSpot platform to craft a hyper-personalised customer experience powered by for rich reporting, powerful automation, and precise behavioural targeting. The custom behavioural events API is live and available today to all Marketing Hub Enterprise customers, with more functionality rolling out over the coming weeks.

How does it work? There are two key methods you can use to trigger events from any source:

JavaScript API - leverages the HubSpot tracking code to trigger events, and store custom properties. It also auto-captures certain metadata (properties) when the data is available!


HTTP API - uses the HTTP GET call to trigger an event. Great for mobile apps, SaaS products, and any important data that can't be captured through the tracking code.
With the JavaScript API, you have more options, including:

Codeless - Either via the Chrome extension or through leveraging our templates in the creation flow, you don't have to know how to code to set up tracking for page views and clicked elements.


[Coming soon] Custom JavaScript - for more advanced tracking (and for those of you who have developer resources), you can use your own code to trigger a custom behavioral event. Learn more on how to leverage custom JavaScript in this document.

 

 


 

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