HUBSPOT PRODUCT UPDATE

HubSpot Marketing Packages Update

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TABLE OF CONTENTS

  1. Email Associations in Outlook Desktop Add-in

    HubSpot Package: Starter / Pro / Enterprise
    Date: October 2021

  2. Ability to import default brand colours from any website

    HubSpot Package: Starter/Pro/Enterprise
    Date: August 2021

  3. Saved section for Pages

    HubSpot Package: Starter/Pro/Enterprise
    Date: September 2021

  4. Smart sections for Pages

    HubSpot Package: Starter/Pro/Enterprise
    Date: September 2021

  5. Updates to Lead Syncing for Ads

    HubSpot Package: Starter/Pro/Enterprise
    Date: August 2021

  6. Google Lead Syncing

    HubSpot Package: Starter/Pro/Enterprise
    Date: August 2021

  7. Ad campaigns on Marketing Calender

    HubSpot Package: Pro/Enterprise
    Date: August 2021

  8. Style Fields

    HubSpot Package: Starter/Pro/Enterprise
    Date: July 2021

  9. Deal Create Attribution

    HubSpot Package: Enterprise
    Date: July 2021

  10. New Forms Comparison Tool

    HubSpot Package: Pro/Enterprise
    Date: July 2021

  11. SEO recommendations tool can now check for broken internal links

    HubSpot Package: Starter/Pro/Enterprise
    Date: July 2021

  12. Bulk hide SEO recommendations

    HubSpot Package: Starter/Pro/Enterprise
    Date: July 2021

  13. Updates to editing tables in rich text

    HubSpot Package: Starter/Pro/Enterprise
    Date: June 2021

  14. Send Dashboard Emails with Dynamic Filters

    HubSpot Package: Dashboard
    Date: June 2021

  15. Analyze what pages make up your website & import them into HubSpot

    HubSpot Package: Starter/Pro/Enterprise
    Date: June 2021

  16. New Drag-and-Drop Content Creation and Analytics for Media Apps

    HubSpot Package: Integrations
    Date: June 2021

  17. Updates to Comments, Tags, Authors in Blogs

    HubSpot Package: Starter/Pro/Enterprise
    Date: June 2021

  18. Book a 30 minute meeting

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  19. What is the difference between inbound and outbound marketing?

    Outbound marketing can be seen as a more ‘traditional’ form of B2B marketing.

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Email Associations in Outlook Desktop Add-in

HubSpot Package: Starter/Pro/Enterprise
Date: October 2021

What is it? When composing or replying to emails from the Outlook Desktop App, you will now have the ability to select which records (contacts, companies, deals, and tickets) the emails will be associated with. When reviewing sent emails, you'll be able to change the association of the email.

Why does it matter? It's important for emails to be logged to the proper records in order for teams to have the most accurate and up to date information in their CRM. Logging emails to the wrong records creates messy data in the CRM and makes it harder to track and get the context that you need. Previously, HubSpot would log to the five most recent deals and companies but that did not give users the control they needed to make the right associations. This update gives users more granular control over email associations and brings all of HubSpot's email extensions to parity by giving users the ability to associate emails to specific records.

How does it work? In your Outlook for Desktop inbox, enter one or multiple email addresses into the TO field and you'll see associated companies, deals, and tickets represented below the Log and Track option. From here, you can select exactly which contact, company, deal, or ticket record you want the email to log to. In your Outlook add-in settings, you can select which objects each email should associate to by default. For example, users can specify whether emails should get logged to new contacts or to deals for example. After you've sent the email, you can view the email in your sent folder in your inbox. From there, you can adjust the associations.


 

Ability to import default brand colours from any website

HubSpot Package: Starter/Pro/Enterprise
Date:  October 2021

What is it? You can now easily check what colors make up any website and set those colors as your brand defaults in HubSpot.

Why does it matter? Default brand colours appear in the "Favourites" section of any colour picker in HubSpot. This makes it easy to ensure all of your assets (website pages, emails, ads, etc.) have consistent branding. But setting the correct brand colours can be tricky. It's not always clear how or where to get the RGB or hex value of your brand colours, especially if you don't have a pre-made style guide handy.

How does it work? Navigate to Settings > Account Defaults > Branding Create a new brand kit or edit an existing brand kit Navigate to the Colours tab Click "Import from external site" Enter the URL of the page whose colours you'd like to check and wait for the analysis to complete Indicate which of the identified colours you'd like to set as your brand defaults Click the "Import" button Click "Save".


 

Saved sections for Pages

HubSpot Package: Starter/Pro/Enterprise
Date:  September 2021

What is it? Marketers can now save and reuse their own sections in the page editor.

Why does it matter? Marketers often need to reuse large chunks of content on various pages across their website. The saved sections feature makes it so that marketers can put together a section they love on one page, then save it and reuse it across many pages. Having reusable content means that marketers save a lot of time, and have a big head start as they build out other pages.

How does it work? Drag and drop modules on your page to build out the section you want. Then, hover over the section toolbar, click the dropdown menu, then hit “save section”. When you click to save, a panel will slide out from the right where you’ll give your section a name and description. To add a saved section to your page, click on the + sign between sections on your page. A panel will slide in from the right that shows you your “saved sections” along with any “theme sections” your developer has custom coded for you. Note: There is currently a limit of 25 marketer-saved sections per theme.


 

Smart sections for Pages

HubSpot Package: All
Date: September 2021

What is it? Sections that contain modules with smart content can now be saved and reused, right from within the page editor.

Why does it matter? Users creating pages often want to use smart content, but don’t feel they have the time when they’re just trying to get a page published. What’s more, once they find a smart content rule that works for certain bits of their content, they want to stick with it, but they have to recreate those smart rules each time they use that content on a new page. Now, users can save their sections and save the smart rules applied to modules in those sections, saving them time and ensuring that they get their smart rules applied quickly and easily.

How does it work? In the page editor, click to save a section in the section toolbar. save section If there are smart rules applied to any of the modules inside that section, those smart rules will be saved as well, so that when the section is added to a page again, those smart rules will also be applied. In the saved sections panel, that section will be labeled as “smart”.


 

Updates to Lead Syncing for Ads

HubSpot Package: Starter/Pro/Enterprise
Date: August 2021

What is it? Today, we launched a huge update to lead syncing for Facebook and LinkedIn to give you more flexibility on how to carry leads over into HubSpot! Now, you can:
1. Choose between sync all leads in the last 90 days, or opt to sync only new leads
2. Change the mappings of custom fields from the network forms to HubSpot properties
3. Receive alerts when lead syncing becomes disconnected or there are mapping errors on their forms
4. See all submissions related to each synced form

How does it work? This feature allows you to seamlessly sync any contacts generated by Facebook or LinkedIn ads over to HubSpot. With this update, you have more flexibility over how and when your leads sync, allowing you to best fit this into your marketing process.

 


 

Google Lead Syncing

HubSpot Package: Starter/Pro/Enterprise
Date: August 2021

What is it? You can now sync leads you have gathered from Google Ads into HubSpot's CRM automatically!

Why does it matter? Running lead form ads on Google is a great way to obtain contact information of users interested in your product or services. Being able to sync them into HubSpot's CRM, means that you can utilise the full power of HubSpot's tools (workflow follow-ups, deal creation, etc) on contacts you've collected through Google lead form advertising. This integration will sync contact and form information from any Google lead form ad (Search, Display, YouTube, etc).

How does it work? You will need to navigate to Settings > Marketing > Ads, then click on the Lead syncing tab. From there, select Connect and choose Google. Select the Google Ads account that you want to sync leads from.
After pressing Save, HubSpot will begin to sync any new leads. Google's API does not allow us to pull in past leads, so we will only be able to sync leads that are acquired after the Google Lead Sync is setup in HubSpot.

 


 

Ad campaigns on Marketing Calendar

HubSpot Package: Pro/Enterprise
Date: August 2021

What is it?  You can now view your Ad campaigns from Google, Facebook, and LinkedIn alongside other marketing assets on the Marketing Calendar!

How does it work? The next time you visit the app, you'll see a welcome tooltip explaining how to manage asset filters. By default Calendar automatically shows all assets, meaning Ads will also be included going forward.

Note: this update is part of an overall upgrade to Marketing Calendar that brings support for many more assets. This update, however, does not support the older tasks from the Projects tool meaning they are no longer accessible on the Marketing Calendar.


 

Style Fields

HubSpot Package: Starter/Pro/Enterprise
Date:  July 2021

What is it? New styling controls that developers can use in their custom modules. Style fields make it so that marketers can change the styling of their custom modules in the page editor.
Style fields make up the other half of what makes custom modules “custom”. Now, developers can give their marketer's styling control alongside the content control they currently get with model fields. Style fields appear in the “Style” tab of the module edit panel in the page editor.

How does it work? There are now 6 new style fields that developers can select from. They are:
1. Border field
2. Gradient field
3. Alignment field
4. Text alignment field
5. Background image field
6. Spacing field
In the page editor, click on a custom module. Click on the style tab, then modify any of the controls populated there to change the style of the custom module.




 

Deal Create Attribution

HubSpot Package: Enterprise
Date: July 2021

What is it? A new type of multi-touch attribution reporting: deal create attribution. This report will help you pinpoint which marketing campaigns, assets, and interactions are helping to get a contact to interact with sales, creating an open deal.

Deal create attribution uses multi-touch models to measure the impact of every touchpoint in the customer journey up to the moment that a contact engages with sales, creating a deal. This analysis is key to helping your marketing team get credit for their impact on nurturing leads up to the sales-handoff.

How does it work? You can access Deal Create attribution in two ways:

Go to the sidebar of any deal in HubSpot. On the right side, you will see a chart that shows the interactions that led to this deal being created. You can also access the deal create attribution report builder this way. (If the deal is closed won, you will also see a separate revenue attribution card!)
In the HubSpot Navigation Bar, click 'Reports > Reports.' On the top right side, click 'Create custom report.' Click Attribution and you will see our standard options: Revenue, Deal Create, and Contact Create.

 


 

New Forms Comparison Tool

HubSpot Package: Pro/Enterprise
Date: July 2021

What is it? HubSpot announced a new comparison tool that allows you to compare the performance of forms alongside one another.

How does it work? Simply select the forms you want to compare and click Compare forms.

Select forms from the forms list view and select Compare forms
You can select more forms to compare from within the comparison tool. The tool allows you to compare up to 10 forms at a time.

Choose up to 10 forms to compare
You can see the comparison of various form metrics and form settings side by side in the new compare forms tool.

Comparison of form fields and form settings for 2 forms
The Forms comparison tool will be available to Marketing Hub Professional and Enterprise customers.

 


 

SEO recommendations tool can now check for broken internal links

HubSpot Package: Starter/Pro/Enterprise
Date: July 2021

What is it? The SEO Recommendations tool will now check if the scanned website has pages that contain any unique broken links to URLs with same domain. A link is considered broken if the destination URL returns a 404 response.

How does it work? The SEO audit tool works for both HubSpot-hosted and external websites. To access the tool and scan a new website or rescan an existing website:

Go to Marketing > Website > SEO > Recommendations
To rescan an existing website, click the "Rescan now" button next to the website you want to rescan
To scan a new website, click the "Scan new URL" button and enter the URL of the website homepage
Click "View recommendations" for one of your subdomains
Click into "User experience" in the left side bar. Any broken internal links will be surfaced there
NOTE: We will show only unique broken links on a give page; in other words, if there are two or more instances of a broken URL on a page, this recommendation will show that URL once. Regardless, all instances of the broken link on the page should be fixed.

 

 


 

Bulk hide SEO recommendations

HubSpot Package: Starter/Pro/Enterprise
Date: July 2021

What is it? HubSpot have added checkboxes that allow you to select some or all of your SEO recommendations at once and hide them.

How does it work?

1. Go to Marketing -> Website -> SEO in the navigation bar

2. If you haven't yet, scan a new URL. If you have, click "View recommendations" on your subdomain of interest

3. There are square checkboxes to the left of each recommendation. To select all recommendations on the current page in the table, click the checkbox in the uppermost left corner. If you wish to select all recommendations in the entire table, click the "Select all X pages" option that will appear in a blue banner above the table contents.

4. After the recommendations are selected, click the "Hide recommendations" button in the table header

5. If you wish to hide only some, not all, recommendations: instead of selecting the checkbox in the upper left corner in step 3, simply check the individual items that you wish to hide. Then click "Hide recommendations" in the table header



 

Updates to editing tables in rich text

HubSpot Package: Starter/Pro/Enterprise
Date: June 2021

What is it? A new contextual toolbar editing experience for tables in rich text modules and fields across content types.

Why does it matter? Similar to the other recent contextual rich text toolbar updates, this makes the rich text toolbar contextual to the table editing experience, only showing relevant customisation options when editing tables in an easier-to-use interface.

How does it work? When you click on a table in a Rich Text field or module, the rich text toolbar will contextually update to show relevant table editing and styling options, such as border color, spacing, and more.

If you then click into an individual table cell, you will see the regular rich text toolbar options appear to edit the content of the cells.

The table popover allows you to delete or clone the table.

Additionally, options to remove and add cells are available when you click into a particular cell.

 


 

Send Dashboard Emails with Dynamic Filters

HubSpot Package: Dashboard
Date: June 2021

What is it? You can now send dashboard emails filtered by dynamic values such as "Owners: Me" or "Teams: My team" to all email recipients.

How does it work? Navigate to the dashboard you wish to email. Select Actions followed by Email this dashboard. Under the section labeled Dashboard context, select Send with filters. Select the dynamic filter you wish to apply and send the email. Each recipient will receive an email of the dashboard with data specific and relevant to them.

 


 

Analyze what pages make up your website & import them into HubSpot

HubSpot Package: Starter/Pro/Enterprise
Date:  June 2021

What is it? You can now initiate a crawl of any website (even if it's not hosted on HubSpot), view a list of all the pages that make up that website, and import the pages our crawler found into HubSpot.

During the import, we'll create the page in HubSpot and bring over the existing URL slug, title, and meta description. We are not yet bringing over any of the page body.

How does it work? Access the Content Import application by navigating to Website > Blog > Import (we're adding additional entry points soon)
Click "Start new import" and select "Website pages"
Enter the URL of the homepage of the website you want to analyze and import
Click the "Review results" button on the import dashboard once the scan is done to view a list of all the pages that we found while crawling the website
Select the pages you want to import into HubSpot and click the "Import" button
For each imported page, we'll create the page and import the page title, URL, and meta description. At this time, no page body will be imported.

 


 

New Drag-and-Drop Content Creation and Analytics for Media Apps

HubSpot Package: Integrations
Date: June 2021

What is it? HubSpot have added a few new media apps which enable you to embed media, such as videos, podcasts, and images directly in HubSpot's drag-and-drop editors and then leverage engagement data in HubSpot's CRM platform and reporting.

The new media apps build on media bridge include: Wistia, Vidyard, Twenty Three, SproutVideo, Casted, Brandfolder, HippoVideo for Sales, Cincopa, Idomoo Personalised Video, Casted, Moovly, Frontify, Shootsta.


 

 


 

Updates to Comments, Tags, Authors in Blogs

HubSpot Package: Starter/Pro/Enterprise
Date: June 2021

What is it? An update to blog comments, tags, and authors tables that makes it easier for users to see all relevant information at a glance:
Comments: In addition to better visibility for blog comment approval status, users can also see the blog posts, author, and language associated with the comment.
Tags: Users can now see the blogs and language associated with the tag.
Authors: Users can now more easily identify the blog posts and languages associated with an author.

How does it work? In your HubSpot account, navigate to Marketing > Website > Blog. Users can access the updated tables under the Blog tab.

 


 

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What is the difference between inbound and outbound marketing?

Outbound marketing can be seen as a more ‘traditional’ form of B2B marketing. Think telemarketing, newspaper adverts and cold calling, i.e. an expensive way to reach lots of people - but not necessarily the right ones.

Inbound B2B marketing, on the other hand, is a less intrusive approach to lead generation and uses content such as blogs, eBooks and social media to attract prospects. Inbound marketing draws in potential customers as opposed to seeking out, and in turn, produces more streamlined buyer journeys where the prospect is actually interested.

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