Inbound vs Outbound and how to make them play nicely

WEBINAR: 17th April 2018 - 14:00 GMT

Inbound and outbound are often seen as two opposing forces in lead generation.

In this webinar, the gloves come out as we bob and weave between the inbound and outbound methodologies.

BUT when they play nicely and work together, they can be an unstoppable lead generation powerhouse.

Topics include:

  • Pros & cons of inbound marketing and outbound sales/marketing
  • The six step process to warm up the right prospects with inbound:
    • Lead sourcing
    • Lead magnets
    • Automated email outreach
    • Social selling
    • Prospect retargeting with social advertising
    • Prospect retargeting with banner ads
  • Four inbound triggers to make outbound more successful: 
    • Social media engagement
    • Target company website visit
    • Prospect website revisit
    • Lead scoring triggers 

Join Inbound Marketing expert Adam Lewis & Outbound Marketing expert Dan Vanrenen as they battle against which methodology works best and how mastering them both can make a huge impact to your ROI.

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