WHAT IS INBOUND MARKETING?

Inbound marketing focuses on attracting customers through relevant and helpful content, adding value at every stage in the customer's buying journey.

Information doodle

 
Attract

STRANGERS

  • Blog
  • KEYWORDS
  • SOCIAL Visitors
Convert

VISITOR

  • FORMS
  • CALL TO ACTIONS
  • LANDING PAGES
Close

LEADS

  • CRM
  • EMAILS
  • WORKFLOWS
Delight

CUSTOMERS

  • SURVEYS
  • SMART CONTENT
  • SOCIAL MONITORING

PROMOTERS

Attract

STRANGERS

  • Blog
  • KEYWORDS
  • SOCIAL Visitors
Convert

VISITOR

  • FORMS
  • CALL TO ACTIONS
  • LANDING PAGES
Close

Leads

  • CRM
  • EMAILS
  • WORKFLOWS
Delight

CUSTOMERS

  • SURVEYS
  • SMART CONTENT
  • SOCIAL MONITORING
Delight

PROMOTERS

  • CRM
  • EMAILS
  • WORKFLOWS

INBOUND MARKETING HAS
A PROVEN TRACK RECORD

it’s all backed up by results

Stat attack
Cost

80

DROP OF LEAD COST

After 5 months of consistent Inbound Marketing

Sales

9.3

HIGHER SALES

Companies that use advanced lead management solutions see a 9.3% higher sales quota rate.

Blogging

13

POSITIVE BLOGS

Companies who prioritize blogging are 13 times more likely to enjoy positive Inbound Marketing ROI

ROI

75

RESULTS

Brands that use marketing automation software see ROI at 75% after one year

SO WHO IS INBOUND FOR?

are you one of these?

SALES PROFESSIONAL

Get the warmest qualified leads delivered direct to you and your sales team.

The Inbound approach speeds up deal flow. Your team will be more efficient and manage more opportunities. It means they can spend less time prospecting and more time selling.

MARKETING PROFESSIONAL

As a marketing professional, you want to attract better quality leads to your business. But you might be finding that more difficult, as your prospects have the power to block outbound marketing methods. Inbound is like marketing with a magnet, bringing more more leads to you by being more helpful and relevant.

BUSINESS OWNER

As a business owner, you want to increase revenue and profitability. Inbound marketing helps by attracting a better quality of customer to your business. This means they are a better fit so your sales team spend less time qualifying and converting them. It provides full-funnel measurement so you know where to invest to grow the business.

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