When it comes to HubSpot integrations, you’ve probably heard enough about Teams, Zoom, and MailChimp. But what about the lesser-known, quietly powerful apps that can supercharge your productivity, save hours of admin time, and uncover insights you didn’t know you needed. Here are 10 underrated but seriously useful HubSpot app integrations to explore right now.
It also makes team collaboration on deals a breeze. Just link a HubSpot deal or company to a Slack channel and everyone stays in the loop. Need some quick info? Use Slack shortcuts to pull up or create HubSpot records right there in the chat.
One of Dealfront’s biggest strengths is its seamless prospecting capabilities. Reps can view detailed company and contact profiles directly in HubSpot, complete with recent events, decision-maker info and engagement cues! This gives your team a fuller picture of each lead and helps them prioritise high-value opportunities based on context in real time.
And when target companies visit your site, Dealfront can automatically trigger new tasks or deals in HubSpot, turning passive page views into active pipeline opportunities. It also enriches your CRM by keeping company and contact info current and complete, so your team always has the insights they need to sell confidently.
You can also build custom reports and workflows using Stripe data, making it easy to stay on top of things like failed payments or upcoming renewals.
You also don’t have to change the way you use Stripe - just log in with your usual credentials. HubSpot acts as your single source of truth, combining customer data, payments and reporting into one centralised system.
One of the biggest things here is how effortlessly it supports the HubSpot meetings tool. Once your calendar is connected, prospects can book time directly with you based on your real availability, no more awkward double bookings!
This integration is also great for internal alignment, your meetings are automatically tracked and connected to the right records in HubSpot. That means less manual data entry and more accurate reporting across your pipeline and activity logs.
This is one of those integrations that just quietly makes your day smoother. If you rely on Google Calendar and want to make the most of your time (and your CRM), this is a simple but powerful way to keep everything in sync.
Crossbeam makes it easy to connect your HubSpot CRM and start identifying overlapping accounts with your partners in just a few clicks. Simply log in with your HubSpot credentials, choose which fields to share, and maintain full control over your data visibility.
You can create Populations (like “customers” or “prospects”) from your HubSpot data to compare with your partner’s lists. From there, account mapping and reporting helps you spot shared opportunities and kick off co-selling or co-marketing efforts with confidence. It’s a smart, secure way to grow faster, together.
What makes this integration powerful is how it uses the data you already have in your CRM. You can include contact details (like someone’s name, company, or job title) right in the video. So instead of a generic message, your contacts get something that feels truly tailored to them, without you having to record a thing.
And sending these videos is just as easy. You can drop them into your marketing emails with a personalised GIF preview and a unique video link for each person. It's a simple, scalable way to bring a human touch to your communications, without adding extra work to your plate.
Supered also makes getting started easy with pre-built packages based on HubSpot best practices. These include field configurations and rules tailored by experts from across the ecosystem.
With Eventbrite and HubSpot working together, promoting your events and following up afterward becomes a lot more strategic - and way less manual. You can segment your email lists based on event data and trigger automated workflows that send the right messages at the right time.
Once someone registers for your event, they’re automatically added to HubSpot as a contact, giving your whole team instant visibility into who’s attending. And it doesn’t stop there! Use engagement data to inform lead scoring, so your reps can prioritise follow-ups with the most engaged prospects. You can even tailor your website content to event attendees using smart content tools, turning a one-time registration into a long-term relationship.
Koalify makes managing duplicates in HubSpot simple, fast and scalable - no more messy records slowing down your team. With Koalify’s workflow actions, you can automatically or manually merge duplicate contacts, companies, and deals in bulk. Just put the “Merge Duplicate” action into your workflows, set up your enrollment criteria and let it handle the cleanup behind the scenes.
For users working directly in the CRM, Koalify adds smart CRM cards that surface duplicate suggestions instantly. Merging from these cards is over three times faster than using HubSpot’s default tools, and since there’s no per-user fee, your whole team can pitch in to keep your data clean and organised!
You also get total control over how duplicates are detected. Koalify lets you configure custom rules using standard or custom properties, so you can define exactly what counts as a duplicate in your CRM. You can even set up rules to automatically mark which record should be the “primary” version when merging.
Koalify also enables you to create views and reports based on duplicate records, helping you prioritise what to tackle first and also to keep an eye on trends. You can even send notifications to record owners when new duplicates pop up. It’s everything you need to keep your HubSpot data accurate, clean and easy to work with.
If your website runs on WordPress, the HubSpot integration is a no-brainer for turning visitors into leads and leads into customers. It brings your CRM, forms, email and chat tools right into your website. With contact management built in, every email or form submission automatically syncs to your HubSpot CRM, where you can manage and segment your audience effortlessly.
The integration also lets you connect with your visitors in real time. Use live chat or chatbots to answer questions while they’re browsing your site, giving you a chance to capture interest right when it’s hottest. And with simple email automation, you can send a follow-up the moment someone submits a form or reaches out via chat, keeping the momentum going without manual work.
To top it all off, you’ll get built-in analytics that show which pages and traffic sources are converting best. That means you’ll know exactly what’s working, what needs improvement and where to focus your efforts for maximum impact.
HubSpot is powerful on its own but native integrations like these can turn your portal into a powerhouse. The key is choosing tools that fit your unique use case, not just what’s trending. Looking to streamline your processes or expand your portal’s capabilities? Start exploring these underrated gems - you might just find your new favourite tool.
Got a tool you use that doesn’t integrate natively with HubSpot? That’s where we come in. At BBD Boom, we help businesses connect the dots - whether that’s setting up out-of-the-box integrations or building custom workflows that tie everything together seamlessly. Get in touch with us below and let's chat about how we can make it work for you.