10 HubSpot App Integrations You Need Right Now

When it comes to HubSpot integrations, you’ve probably heard enough about Teams, Zoom, and MailChimp. But what about the lesser-known, quietly powerful apps that can supercharge your productivity, save hours of admin time, and uncover insights you didn’t know you needed. Here are 10 underrated but seriously useful HubSpot app integrations to explore right now.

1. Slack

The Slack integration is perfect for teams who want to stay connected and keep work flowing without switching tabs every five minutes. You can turn any Slack message into a HubSpot task, ticket or note - so when that hot lead comes up in conversation, following up is just a click away.

It also makes team collaboration on deals a breeze. Just link a HubSpot deal or company to a Slack channel and everyone stays in the loop. Need some quick info? Use Slack shortcuts to pull up or create HubSpot records right there in the chat.

And the best part? Real-time notifications! Whether a lead opens your email or a deal moves stages, you’ll get updates instantly in Slack; plus, you can build workflow automations to send alerts to the right people at the perfect moment.

2. Dealfront

The Dealfront integration brings powerful prospecting and real-time intelligence straight into HubSpot, so your sales team can stop juggling tabs and start focusing on closing deals. With just a few clicks, you can create new deals and send over companies, contacts and activity details from Dealfront into your HubSpot CRM, all without worrying about duplicate records. It’s a major time-saver and a huge boost to pipeline efficiency.

One of Dealfront’s biggest strengths is its seamless prospecting capabilities. Reps can view detailed company and contact profiles directly in HubSpot, complete with recent events, decision-maker info and engagement cues! This gives your team a fuller picture of each lead and helps them prioritise high-value opportunities based on context in real time.

Speaking of real time, Dealfront delivers firmographic data, buying signals and intent insights straight into your CRM. Your team gets the right information at the right moment, so they can make smarter decisions without needing to go digging through data.

And when target companies visit your site, Dealfront can automatically trigger new tasks or deals in HubSpot, turning passive page views into active pipeline opportunities. It also enriches your CRM by keeping company and contact info current and complete, so your team always has the insights they need to sell confidently.

3. Stripe

Bringing Stripe into HubSpot is like giving your sales and finance teams a shared brain. With this integration, you get full end-to-end visibility, so your team can see everything from a customer’s payment history to their latest purchase, all within the contact record. No more bouncing between tools or chasing down missing info!

You can also build custom reports and workflows using Stripe data, making it easy to stay on top of things like failed payments or upcoming renewals.

You also don’t have to change the way you use Stripe - just log in with your usual credentials. HubSpot acts as your single source of truth, combining customer data, payments and reporting into one centralised system.

4. Google Calendar

The Google Calendar integration with HubSpot takes the hassle out of keeping your meetings organised and your CRM up to date. With this two-way sync, any meeting you schedule in HubSpot automatically shows up in your Google Calendar, and vice versa. It also logs the meeting in the contact’s record and sends out invites to guests, so everyone stays on the same page.

One of the biggest things here is how effortlessly it supports the HubSpot meetings tool. Once your calendar is connected, prospects can book time directly with you based on your real availability, no more awkward double bookings!

This integration is also great for internal alignment, your meetings are automatically tracked and connected to the right records in HubSpot. That means less manual data entry and more accurate reporting across your pipeline and activity logs.

This is one of those integrations that just quietly makes your day smoother. If you rely on Google Calendar and want to make the most of your time (and your CRM), this is a simple but powerful way to keep everything in sync.

5. Crossbeam

Crossbeam makes it easy to connect your HubSpot CRM and start identifying overlapping accounts with your partners in just a few clicks. Simply log in with your HubSpot credentials, choose which fields to share, and maintain full control over your data visibility.

You can create Populations (like “customers” or “prospects”) from your HubSpot data to compare with your partner’s lists. From there, account mapping and reporting helps you spot shared opportunities and kick off co-selling or co-marketing efforts with confidence. It’s a smart, secure way to grow faster, together.

6. HeyGen

Creating personalised videos used to mean setting up cameras, writing scripts and spending hours editing - but not anymore. With the HeyGen integration for HubSpot, you can generate professional, personalised videos in just minutes, no filming, no editing and no production team needed! It’s perfect for sales outreach, nurturing leads, onboarding new customers, or even just adding a personal touch to your follow-ups.

What makes this integration powerful is how it uses the data you already have in your CRM. You can include contact details (like someone’s name, company, or job title) right in the video. So instead of a generic message, your contacts get something that feels truly tailored to them, without you having to record a thing.

And sending these videos is just as easy. You can drop them into your marketing emails with a personalised GIF preview and a unique video link for each person. It's a simple, scalable way to bring a human touch to your communications, without adding extra work to your plate.

7. Supered

Supered takes the guesswork out of using HubSpot by putting real-time guidance exactly where your team needs it. With dynamic process rules, you can trigger alerts, reminders, or even celebration messages based on what’s happening in your CRM, including on custom objects. So if a deal’s about to close but the billing info is missing on the associated company record, Supered can flag it instantly and make sure nothing gets missed.

One of the most helpful features is the embedded cards. These are bite-sized tips, process notes, or even videos that pop up right inside the HubSpot interface. They answer common questions like “What’s this field for?” or “Why do I need to fill this out?” - and they show up exactly when and where your team needs them, not tucked away in a sidebar.

Supered also makes getting started easy with pre-built packages based on HubSpot best practices. These include field configurations and rules tailored by experts from across the ecosystem.

8. Eventbrite

With Eventbrite and HubSpot working together, promoting your events and following up afterward becomes a lot more strategic - and way less manual. You can segment your email lists based on event data and trigger automated workflows that send the right messages at the right time.

Once someone registers for your event, they’re automatically added to HubSpot as a contact, giving your whole team instant visibility into who’s attending. And it doesn’t stop there! Use engagement data to inform lead scoring, so your reps can prioritise follow-ups with the most engaged prospects. You can even tailor your website content to event attendees using smart content tools, turning a one-time registration into a long-term relationship.

9. Koalify

Koalify makes managing duplicates in HubSpot simple, fast and scalable - no more messy records slowing down your team. With Koalify’s workflow actions, you can automatically or manually merge duplicate contacts, companies, and deals in bulk. Just put the “Merge Duplicate” action into your workflows, set up your enrollment criteria and let it handle the cleanup behind the scenes.

For users working directly in the CRM, Koalify adds smart CRM cards that surface duplicate suggestions instantly. Merging from these cards is over three times faster than using HubSpot’s default tools, and since there’s no per-user fee, your whole team can pitch in to keep your data clean and organised!

You also get total control over how duplicates are detected. Koalify lets you configure custom rules using standard or custom properties, so you can define exactly what counts as a duplicate in your CRM. You can even set up rules to automatically mark which record should be the “primary” version when merging.

Koalify also enables you to create views and reports based on duplicate records, helping you prioritise what to tackle first and also to keep an eye on trends. You can even send notifications to record owners when new duplicates pop up. It’s everything you need to keep your HubSpot data accurate, clean and easy to work with.

10. WordPress

If your website runs on WordPress, the HubSpot integration is a no-brainer for turning visitors into leads and leads into customers. It brings your CRM, forms, email and chat tools right into your website. With contact management built in, every email or form submission automatically syncs to your HubSpot CRM, where you can manage and segment your audience effortlessly.

The integration also lets you connect with your visitors in real time. Use live chat or chatbots to answer questions while they’re browsing your site, giving you a chance to capture interest right when it’s hottest. And with simple email automation, you can send a follow-up the moment someone submits a form or reaches out via chat, keeping the momentum going without manual work.

To top it all off, you’ll get built-in analytics that show which pages and traffic sources are converting best. That means you’ll know exactly what’s working, what needs improvement and where to focus your efforts for maximum impact.

Ready to Supercharge Your HubSpot Setup?

HubSpot is powerful on its own but native integrations like these can turn your portal into a powerhouse. The key is choosing tools that fit your unique use case, not just what’s trending. Looking to streamline your processes or expand your portal’s capabilities? Start exploring these underrated gems - you might just find your new favourite tool.

Got a tool you use that doesn’t integrate natively with HubSpot? That’s where we come in. At BBD Boom, we help businesses connect the dots - whether that’s setting up out-of-the-box integrations or building custom workflows that tie everything together seamlessly. Get in touch with us below and let's chat about how we can make it work for you.