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HubSpot CRM for Event Management

Automate, Simplify and Scale Your Events with HubSpot CRM

Event organisers face a unique challenge: juggling sponsors, exhibitors, delegates, and teams often across multiple platforms or spreadsheets. HubSpot gives you one central place to manage your event ecosystem, with automation, insights, and personalisation at scale. 

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hubspot crm for events

Event Organisers CRM Challenges

Poor Reporting and ROI Tracking

Poor Reporting and ROI Tracking

Without a clear picture of what’s working and robust reporting tools, it’s tough to prove value, measure success, or improve future events.

With powerful dashboards and real-time analytics, a CRM helps you measure registrations, engagement, revenue, and sponsor ROI – all from one place, with full transparency.

Disjointed Systems and Scattered Data

Disjointed Systems and Scattered Data

Juggling multiple tools and systems leads to fragmented data and inefficiencies. Your teams waste time switching between platforms, and critical information gets lost.

A CRM like HubSpot centralises all your contacts, communications and activity into one unified system, giving your entire team a clear view of what’s happening at every stage.

Lack of Targeted Communication

Lack of Targeted Communication

Without tailored communication, your messages can feel irrelevant or mistimed – leading to lower engagement, missed opportunities, and a poor event experience.

Use smart segmentation and behavioural triggers to deliver personalised content and timely updates to the right people – boosting registration, engagement, and overall satisfaction.

Manual Processes That Slow Teams Down

Manual Processes That Slow Teams Down

From sending confirmation emails to updating lead lists, manual tasks eat into your team’s time and increase the risk of human error.

HubSpot automates repetitive tasks – like reminders, form responses, and lead assignment – freeing up your team to focus on delivering an exceptional event experience.

Centralised Data Management

Centralised Data Management:

HubSpot brings all your data into one organised CRM, acting as a single source of truth. Say goodbye to scattered spreadsheets and get a 360° view of every relationship in one place.

Customisation for the Events Industry

Customisation for the Events Industry:

Tailor HubSpot to fit your specific workflows – from sponsor pipelines to delegate registration journeys. Custom objects, properties, and dashboards mean the platform works the way your event business operates.

Customer Support and Feedback

Customer Support and Feedback:

Keep attendees, exhibitors, and sponsors happy with fast, consistent support using surveys, shared inboxes, ticketing, and automation. HubSpot helps your team respond quickly and professionally every time.

Integration with Event Tools

Integration with Event Tools:

Easily connect HubSpot to the platforms you already use – from ticketing systems to virtual event apps. Streamline data flow across tools and eliminate manual data entry for good.

Enhanced Team Collaboration

Enhanced Team Collaboration:

With shared access to contact records, tasks, and notes, your teams can work together seamlessly. HubSpot ensures everyone is aligned and up to date – reducing internal friction and helping your events run smoothly from start to finish.

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Some Popular Tools We Integrate With 

Zoom
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