Driving Global Growth Through HubSpot Integration

Background:

Amtivo Group is a global leader in certification services, operating across multiple territories including the UK, US, Ireland, and Italy. Through its portfolio of over 30 acquired companies, Amtivo provides industry-recognised certifications spanning ISO, aerospace, cybersecurity, and sustainability sectors.

As the business scaled, integrating dozens of brands, systems, and customer journeys became increasingly complex. The marketing team saw a huge opportunity to better unify data, automate processes, and gain visibility across global operations. HubSpot was already in place, but its potential wasn’t being fully realised. That’s where BBD Boom came in.

Challenge:

When Group Marketing Director David English joined Amtivo in 2019, HubSpot had already been implemented for around six months, but it wasn’t being used effectively. The platform was managed externally, with limited in-house marketing resources. As the business grew through multiple acquisitions, the need for a more connected and scalable system became clear.

“As we grew as a business and we acquired new companies from across the globe, we realised we actually needed something that’s far more suited to a larger and more complex organisation — a solution that would give us the ability to see everything that was happening across territories and client touchpoints.”

- David English, Marketing Director, Amtivo Group.

As Amtivo expanded globally, the marketing team needed far more from HubSpot. Fragmented data, disconnected systems, and limited internal expertise meant the platform wasn’t supporting the group’s complex structure or growth ambitions.

At the same time, the sales journey lived in a separate ERP system, creating a major blind spot between marketing engagement and revenue outcomes. To drive meaningful insights and improve customer experience, Amtivo needed to bring its systems, and teams, together.

Solution:

BBD Boom worked with Amtivo to transform HubSpot from a standalone marketing tool into a fully integrated growth platform. Key initiatives included:

• Integrating HubSpot with the ERP system to connect sales and marketing data, creating full visibility across the customer journey.
• Streamlining internal processes with automation to reduce manual work and improve campaign consistency across brands.
• Unifying data and reporting to give teams clear insight into lead performance, conversion rates, and customer lifecycles.

Outcomes:

Since partnering with BBD Boom, Amtivo has seen transformative results - both operationally and commercially.

Unified Customer Journey Visibility
By integrating sales data into HubSpot, Amtivo can now see every step of the buyer journey, from first website interaction to conversion, across all brands and geographies.

Improved Sales & Marketing Alignment
Sales and marketing teams now work from a shared data source, enabling faster lead follow-up, better attribution, and consistent communication.

Enhanced Customer Experience
Customers benefit from smoother, more personalised journeys, with less friction and faster response times.

Scalable Growth Framework
As Amtivo continues its buy-and-build strategy, each new acquisition can be integrated into HubSpot using the same scalable structure built with Boom.

“It’s been transformational both in terms of the internal staff user experience, but also for our customers. They see a more joined up journey, and our conversion rates have improved significantly since bringing those two elements together.”

- David English, Marketing Director, Amtivo Group.

Future:

Amtivo’s journey is far from over. With more acquisitions planned and HubSpot’s capabilities expanding through AI and automation, the team continues to partner with BBD Boom to evolve its marketing ecosystem.

HubSpot has the power to transform how your business works, you just need the right partner to make it happen. Talk to BBD Boom about how we can help you elevate your growth.