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Agent & Vendor Relationships

In property development, building and maintaining seller relationships is key and this requires a personal touch. Generic or late follow-ups can lead to missed buying opportunities and being forgotten.

With a CRM, managing those relationships becomes seamless. Log every call, email, meeting, note or document all in one place, and set automatic reminders for future follow-ups so you never miss a beat.

Deal Pipeline Management

Developers often struggle to keep on top of contracts, key dates, and approvals when they’re relying on spreadsheets or manual deal tracking. The lack of visibility into where each deal stands means slowing down progress and putting deals at risk.

A sophisticated CRM offers better deal management and singular pipeline view with automated tasks and reminders to keep deals moving smoothly through the appraisal, negotiation, and completion stages.

Land Platform Integrations

Many property businesses use platforms like LandInsight or Searchland for managing properties. These often focus just on the property details and can be challenging to integrate with other systems, leading to data duplication.

Your CRM should be capable of integrating with land platforms, providing a cohesive overview that streamlines workflows, ensures data efficiency and offers advanced capability for managing people and relationships, as well as property.

Marketing & Communication Automation

For most land buyers and developers, a network of 100+ agents, introducers, owners or investors is common. With no automation and personalisation, staying front of mind becomes difficult, and key opportunities are easily missed.

Your CRM and marketing automation platform should offer robust personalisation tools, ensuring that content is tailored to individual reader preferences, enhancing engagement, whilst reducing your workload.

Automated Task Management

Automated Task Management:

HubSpot's automation capabilities reduce manual work, ensuring that essential processes are executed consistently. This frees up valuable time for your team to focus on more strategic tasks.

Comprehensive Lead Management

Comprehensive Lead Management:

Efficient lead management is crucial in property development. HubSpot's integrated CRM provides a comprehensive view of the customer's journey, helping your team tailor their strategies and increase conversion rates.

Efficient Communication Tracking

Efficient Communication Tracking:

HubSpot keeps track of all your communications, making it easy to follow up with leads, respond to enquiries promptly, and keep agents and owners engaged throughout their journey.

Targeted Contact Segmentation

Targeted Contact Segmentation:

Personalise your marketing efforts by segmenting your contacts based on their preferences and behaviours, allowing for more effective and targeted campaigns.

Robust Integration Capabilities

Robust Integration Capabilities:

HubSpot seamlessly integrates with other tools commonly used in property development, such as land appraisal and sourcing platforms or comparable data systems. This ensures your team remains updated on important updates or changes in the property landscape.