October 30, 2017
Most businesses know that the consumer process is changing, which means that marketing and sales are also changing. Having the marketing team create a campaign and then have the sales team work their way through all the leads, no matter their quality or position in the buyer’s journey, doesn’t get results and is inefficient.
Now, leads like to carry out research about their challenges and potential solutions, making the process more complex. Additionally, there are more obstacles in the closing of deals for both B2C and B2B companies. So, marketing and sales are needing to find new ways to maintain and nurture a relationship for longer.
This is where lead nurturing programmes come in.
The guide covers:
- Buyer’s Journey
- Capturing Leads
- Lead Nurturing
- Role of Technology