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How to Create & Use Buyer Persons

Knowing who your ideal customers are is invaluable – it helps you segment, target and even serve your prospects and customers more effectively.

October 7, 2020

Resource Overview

Do you know who your ideal customer is?

Gaining an understanding of who they are greatly improves the chances of your marketing and sales efforts’ success.

But how and where do you start? The answer is: buyer personas

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

Buyer personas help ensure that all activities involved in acquiring, serving and retaining your customers match your targeted buyer’s needs and wants.

Download our latest ebook How to Create & Use Buyer Personas, by filling out the form on this page, to learn how they can become one of your business’ most valuable assets.

Download Now

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