New year, new strategy? Or new year, improved strategy? Either way, it’s time to make the most of the spirit of new year’s resolutions.
It’s no secret that January can be a slow month in terms of inbound lead generation and sales. But, it doesn’t have to be. Avoid those January blues with these simple sales and marketing tips.
Start the year with a solid plan. Think about what it is you want your business to achieve in the new year.
It could be to generate more inbound leads, or to retain more customers. Whatever it may be, draw up a detailed strategy to help you achieve those goals.
Ensure you plan with the bigger picture in mind. So, if, for example, you plan extra marketing activity for January, with the goal of generating x amount of leads, make sure that that you boost your sales targets too. That way your efforts aren’t getting lost in translation.
Assess your data
Take a look at the data you already have and look at how you can re-connect with it.
Perhaps you could start a new email campaign for people at different stages of your funnel. Create different offers to entice people to get back in contact and maximise your touchpoints!
Check out these email marketing tips from Hubspot.
Re-engage with your sales pipeline
The festive break can cause havoc with your pipeline, but it doesn’t have to. Use the break as a time to refresh your strategy and re-engage with them, learning their goals for the new year and looking at how you can work with your prospects to help achieve this.
Having time apart gives your prospect the idea to think about why they need your product or service, so make sure you start the year by gently reminding them exactly what it is you can do for them.
If you’re struggling with your inbound lead generation, then check out our beginners guide to inbound lead generation that you can download for free!
Review your buyer personas
Are you starting the same year with the same goals as last year? It’s time to refresh your buyer personas so that they fit your plans for the year. This is key for your strategy to work efficiently. You need to be making sure that you are still reaching the right people at the right time and with the right communications in order to get any leads through the door. Make a strong focus on the journey that they will take, maximising the touchpoints. This could be through email, social media, content or even a phone call. Just make sure you don’t pester, as this could end up doing permanent damage.
Merge your sales and marketing
It’s been known for sales and marketing to be two very different areas in a business. But, working together can produce better results for everyone. Think lead nurturing. By having the two teams on the same level, you’re able to nurture a lead efficiently through your funnel with the same goal in mind. Marketing are able to send out communications and see where the prospect is at, with sales informed and ready to start discussions to draw up a plan.
If you’d like more information about how you can convert and manage leads effectively, then check out our latest eBook, designed to help you think about your lead process. Even better, it looks into some of the tips in this blog in a lot more detail to help you and your business make the most of the new year.