Evaluating HubSpot's Brands: A Strategic Choice for Multifaceted Businesses

In the fast-paced world of digital marketing, the ability to adapt and scale is non-negotiable. For businesses managing multiple brands, HubSpot offers a powerful solution now known simply as "Brands" (formerly called Business Units). HubSpot’s Brands functionality makes it easier than ever to manage different brands under one account. But is it the right fit for your business? Let’s explore the benefits and how it can elevate your marketing strategy.

What Are HubSpot Brands?

As your business grows, so does the complexity of your marketing operations - especially if you manage multiple brands, regions, or product lines. In the past, this often meant juggling separate systems, siloed teams, and a mess of duplicated assets. That’s where HubSpot's Brands feature comes in. Previously known as Business Units, this feature has been rebranded by HubSpot to better reflect its core purpose: giving companies the tools they need to manage distinct brand experiences within a single HubSpot account. Each brand can have its own:

• Marketing assets (emails, landing pages, forms, etc.)

• Brand kit (logos, fonts, colours)

• Subscription types and preferences

• Reporting views and dashboards

• Segmented contact management

All while sharing one central CRM. This ensures your team can collaborate and scale without duplicating tools, setups, or platforms.

Consolidating Brands: A Strategic Move

HubSpot’s Brands feature provides a unified platform to manage multiple brands with ease. It allows businesses to run cross-sell and upsell campaigns across audiences, track interactions by brand, and generate detailed reports at both a macro and micro level. By consolidating everything into a single account, companies gain valuable insights while streamlining their operations—without sacrificing individuality between brands.

You might be ready for Brands if:

• You have two or more brands, sub-brands, or divisions with separate audiences

• You're expanding into new markets or launching new products

• Your teams are wasting time duplicating campaigns or reformatting designs

• Reporting and segmentation across brands is getting messy

• You want a centralised CRM but need flexibility in how each brand communicates.

Benefits of Using HubSpot Brands

1. Streamlining Campaigns: Efficiency at its Best

Executing campaigns across multiple brands can quickly become chaotic—especially when you’re constantly switching systems, copying assets, or trying to maintain consistency manually. HubSpot’s Brands solves this by letting you manage all campaigns, contact segmentation, and reporting inside one ecosystem. You can separate contacts by brand or tap into your wider CRM to target your entire audience when needed. Each campaign can be tied directly to a specific brand, with assets like landing pages, emails, and forms automatically organised to avoid confusion. You also gain the power to filter conversions and track performance in a more granular way. This level of built-in organisation means your team can launch campaigns faster, reduce admin time, and scale their marketing efforts without the mess.

2. Maintaining Brand Identity: A Seamless Process

Consistency in brand identity is vital for establishing trust and recognition among consumers. HubSpot's Brands recognise this need and provides brand kits, allowing businesses to organise design assets such as logos and colours by business unit. This ensures a cohesive and consistent brand identity across all campaign assets, relieving the design team from the repetitive task of sending the same design elements repeatedly. With a seamless process for maintaining brand identity, businesses can enhance brand recognition and reinforce their messaging effectively.

3. Subscription Management: A Unified Approach

Efficient subscription management is critical to delivering relevant and personalised communications to customers. HubSpot's Brands offer a unified platform for managing and communicating across multiple brands. This feature provides a safe and straightforward way to view and manage subscription preferences by business unit, ensuring that customers receive communications tailored to their specific brand interactions. By adopting a unified approach to subscription management, businesses can enhance customer experiences and foster long-term loyalty.

4. Organising Marketing Assets: A Clutter-Free Solution

Effective organisation and categorisation of marketing assets are essential for efficient campaign management. HubSpot's Brands simplify this process by eliminating the need for complex naming conventions or properties. businesses can easily categorise and filter web pages, landing pages, emails, forms, and blogs by business unit, ensuring a clutter-free and organised approach to managing assets. With a streamlined asset organisation system, businesses can save time, reduce errors, and optimise their marketing campaigns.

Brands vs Domains vs Multiple Portals

When deciding how to manage multiple brands in HubSpot, choosing between Brands, multiple domains, or separate portals isn’t always straightforward. Each approach has its own pros and cons, depending on your business model, your internal structure, and how connected your brands are. Brands is ideal for organisations that want a shared CRM and the ability to cross-market, while still keeping brand experiences distinct. For some, multiple domains or completely separate portals may make more sense. But by understanding the unique strengths of each setup, you can make a strategic choice that sets your marketing teams up for long-term success.

Key Takeaways

HubSpot's Brands are a powerful tool for businesses managing multiple brands. By offering a streamlined approach to managing campaigns, assets, and contacts across diverse brands, this feature ensures that marketing efforts are always strategically aligned. If your business comprises multiple brands and you're seeking a way to simplify your marketing management, HubSpot's Brands may warrant serious consideration. Embracing this innovative tool can empower your business to navigate the complexities of digital marketing with ease, enabling you to achieve scalable growth and maximise the impact of your brand strategies.

And if you're unsure whether Brands is the right approach, that’s where we come in.

👉 Need Help Deciding or Implementing?

We’ve helped hundreds of companies set up and optimise their HubSpot accounts to scale with their growth. Book a free call with our experts to explore whether Brands is the right strategic move for your business.