Outbound marketing is old news: it's not cost-effective, it's time consuming and the quality of leads coming through aren't guaranteed.
In this day and age, it's all about inbound marketing.
And that’s where HubSpot comes in.
What is HubSpot?
They do this through their Attract, Convert, Close and Delight method which helps to fully optimise your website for powerful lead generation and higher sales.
What services do they offer?
HubSpot offers a Marketing Hub, Sales Hub and a built-in CRM system.
The Marketing Hub allows you to easily create effective landing pages that can convert more leads through the use of tracking and split A/B testing for optimum results. You can see which parts of your website are working well and get in front of your prospects at the right time with your content. Added to that, you can use HubSpot for your blogging, email campaigns, marketing automation, SEO, analytics and your social media.
The Sales Hub gives you the tools to automate follow-up emails whilst remaining personal, track your entire pipeline and see exactly what your prospect is interested in. You can also use the sales hub to manage your reporting, predict lead scores and automate your sales through workflows.
The CRM system collates all of your information in to one big database, allowing you to manage your pipeline with complete visibility.
Each part of HubSpot’s software works hand-in-hand to create a simple, streamlined process to help you manage your entire inbound marketing strategy.
Essentially, HubSpot can maximise your inbound marketing to increase your lead generation with brilliant software. Added to this, they’re always on hand to help, and we can work through it with you too!
Where to start?
We are proud to say that we are a Gold Certified Agency Partner of HubSpot! We find that it’s the best platform out there for your inbound marketing needs (trust us, we’re experts!).
If it’s something you’d like to take a look in to in more detail, then get in contact; we’d love to help! Send us an email to firstname.lastname@example.org and we’ll be more than happy to get back to you with our top advice.
And whilst you’re here, take a look at our eBook: How to convert and manage leads, filled with all the information you need to guide your lead generation and lead nurturing strategies.