What Is HubSpot Content Hub?

This comprehensive guide dives deep into what HubSpot Content Hub is and answers frequently asked questions on its benefits, key features and more, ensuring you're well-equipped to leverage its full potential.

What is HubSpot Content Hub?

In today's fast-paced marketing landscape, the pressure is on for marketers to deliver content that goes beyond the ordinary - content that is innovative, valuable, and top-notch in quality. The demand for a wide range of content in various formats and platforms is constantly pushing the boundaries of creativity and strategic thinking.

However, the challenge lies in managing this extensive content library at scale without compromising on quality or losing that unique voice that captivates the audience. As we navigate through this intricate terrain, the search for a solution that balances the need for quality, variety, and quantity effortlessly leads us to an unmatched ally. Enter HubSpot's Content Hub - an all-in-one, AI-powered Content Marketing software that helps marketers create and manage content that fuels the entire customer journey designed to streamline marketing efforts.

HubSpot's Content Hub launched early April 2024 and includes all the functionality of the formerly known CMS Hub, plus some exciting new features like: AI Translations, Brand Voice, Content Remix, Content Library and so much more. With Content Hub, marketers will have everything they need to create and manage content with a single source of truth.

With a strong emphasis on content-centric tools and features, HubSpot's commitment to content marketing is evident, encouraging businesses to reassess their content strategies and effortlessly attract and nurture leads through personalised content along the customer journey.

CMS Hub vs. Content Hub 

So what are the main differences between the old CMS Hub and the new Content Hub?

The Content Hub not only encompasses the beloved CMS features you're familiar with but also brings forth a host of innovative tools for crafting and overseeing content. Furthermore, various content-centric features from Marketing Hub have found their new home within the Content Hub's arsenal.

One significant shift is the integration of the former standalone CMS Hub into the new Content Hub. HubSpot has consolidated these website tools within the Content Hub, phasing out the separate reference to CMS Hub.

For current CMS Hub users, the launch of Content Hub brings minimal changes. Existing customers can maintain their CMS Hub subscription without access to the new Content Hub features. However, those looking to leverage the innovative features of Content Hub will need to upgrade their subscription accordingly.

Key benefits of HubSpot Content Hub

It's evident that HubSpot's Content Hub provides multiple benefits crafted to meet the changing requirements of marketers in achieving success throughout the entire customer journey. Let's delve into these benefits in more detail:

1. Drive Revenue

Drive revenue with tools that help you create personalised content experiences across the customer journey. HubSpot's Content Hub provides a robust set of tools specifically designed to not only engage your audience but also drive revenue through strategic content creation. By leveraging the platform's AI-powered features, marketers can tailor content experiences to meet the unique needs and preferences of their target audience at every touchpoint in the customer journey. From personalised emails to dynamic website content, the tools within Content Hub empower businesses to deliver relevant and impactful messaging that resonates with users and ultimately leads to increased conversions and revenue generation. By harnessing the power of personalised content, businesses can build stronger relationships with their customers, drive repeat business, and ultimately boost their bottom line. With HubSpot's Content Hub, the possibilities for driving revenue through tailored content experiences are virtually limitless.

2. Increase ROI

Increase ROI with AI tools that seamlessly scale and repurpose content across channels. By harnessing the power of artificial intelligence, HubSpot's Content Hub offers marketers the ability to not only create personalised content experiences but also to maximise the return on investment. The AI tools within the platform enable seamless scaling and repurposing of content across various channels, ensuring that your message reaches the right audience at the right time, ultimately driving conversions and increasing revenue. With the ability to automate and optimise content distribution, marketers can see a significant improvement in ROI, making their marketing efforts more efficient and effective. Leveraging AI technology in content creation and distribution is a game-changer for businesses looking to stay ahead in today's competitive digital landscape.

3. Save time and increase efficiency

By centralising content management and operations in one place, HubSpot's Content Hub allows marketers to streamline their workflow, saving valuable time and increasing overall efficiency. With all the necessary tools and features at their fingertips, teams can collaborate seamlessly, track progress, and make real-time updates without the need to switch between multiple platforms. This integrated approach not only boosts productivity but also ensures that content creation and distribution are coordinated and cohesive, ultimately enhancing the overall impact of your marketing efforts. Say goodbye to scattered resources and hello to a more organised and efficient content strategy with HubSpot's Content Hub.

Top 10 Features in HubSpot Content Hub

Now let's get to the best part - the top 10 tools and features introduced in HubSpot's Content Hub. 

1. AI Blog Post and Image Generator 

The AI Blog Post and Image Generator in HubSpot's Content Hub are two revolutionary tools that take content creation to a whole new level. By harnessing the power of AI, these features allow marketers to effortlessly generate engaging blog posts and stunning images with just a few clicks. Say goodbye to writer's block and design dilemmas - the AI Blog Post and Image Generator is here to help you create high-quality content in record time.

2. Post Narration

With the new Content Hub you can also create audio versions of blog posts to cater to diverse content preferences and enhance user engagement. Moreover, you can customise the tone and human voice of the audio content to create a more personalised and compelling listening experience.

3. AI Translations 

In HubSpot's Content Hub revolutionise the way businesses reach global audiences by automatically translating content into multiple languages. With this feature, marketers can effortlessly expand their reach and connect with diverse audiences around the world. The AI-powered translation tool ensures accurate and culturally relevant translations, allowing businesses to maintain their brand voice and message consistency across different languages. 

4. Brand Voice

Your brand voice is the personality and tone of your brand that resonates with your target audience. In HubSpot's Content Hub, the Brand Voice feature allows you to define and maintain a consistent voice across all your content, ensuring brand authenticity and building a strong connection with your customers. By setting guidelines for language, style, and tone, you can ensure that every piece of content reflects your brand values and messaging. This feature empowers you to create a cohesive and recognisable brand identity that sets you apart from your competitors and fosters trust and loyalty among your audience.

5. Content Remix

With Content Remix, marketers can easily breathe new life into their content by creating variations, remixes, and adaptations that resonate with different audience segments and platforms. This innovative tool allows marketers to experiment with different formats ensuring that their content remains relevant and engaging across various channels. Whether it's transforming a blog post into a social ad, creating SMS campaigns from a website page, or turning a landing page into a series of social media posts, Content Remix empowers marketers to maximise the impact of their content and reach a wider audience.

6. Podcasts

With HubSpot's Content Hub, marketers can now seamlessly integrate podcasts into their content strategy, reaching a wider audience and providing valuable insights and information in a dynamic audio format. By leveraging the platform's AI-powered tools, marketers can not only create and distribute podcast episodes but also optimise them for search engines, increasing visibility and attracting new listeners. Podcasts offer a unique opportunity to connect with audiences on a more personal level, building trust and loyalty through authentic and engaging storytelling. With the rise of podcasts as a valuable content format, integrating them into your marketing strategy through HubSpot's Content Hub can help you stay ahead of the curve and effectively engage with your target audience.

7. SEO Optimisations

Optimise your website for search to improve discoverability by implementing strategic SEO tactics that align with current search engine algorithms. With HubSpot's Content Hub, you can effortlessly manage content SEO recommendations to ensure that your website ranks higher in search engine results pages. Identify content issues such as keyword density, meta tags, and internal linking structures, and receive actionable steps for resolving them effectively. Conduct website scans to pinpoint areas for improvement and access tactical SEO optimisations within page editors to boost overall performance. By fine-tuning your website's SEO, you can increase organic traffic, enhance user engagement, and ultimately drive conversions. 

8. Content Embed

Target your audiences with personalised content by leveraging the power of HubSpot's SmartCRM integration on your WordPress site. Easily create dynamic content blocks within HubSpot's Content Hub specifically tailored for your WordPress website. With seamless integration, you can add these personalised content blocks directly from the WordPress editor, making updates in one central location. The beauty of this feature lies in its ability to automatically reflect any changes across all impacted content, ensuring a consistent and cohesive user experience throughout your entire website. Say goodbye to manual updates and hello to a more efficient and effective content management strategy with HubSpot's Content Hub.

9. Memberships and Gated Content

Utilise the Members Blog feature within HubSpot's Content Hub to not only attract higher quality leads through exclusive blog content but also safeguard premium material from potential AI scrapers. By offering gated content, you can transform unknown visitors into known contacts, allowing you to personalise their experiences and tailor your messaging to their preferences. This feature enables you to create specialised access points through custom portals, event platforms, and other tailored experiences, enhancing user engagement and nurturing stronger relationships with your audience. 

10. Content Library 

The Content Library feature in HubSpot's Content Hub serves as a central repository for all your content assets. It's designed to help you create content resource pages and streamline prospect and customer access to your content. By offering exclusive access to additional content, you can create a sense of exclusivity and value for your audience. Encourage interaction and repeat visits by requiring a login to view premium digital assets such as audio files, video files, PDFs, and more. This personalised approach not only strengthens relationships with your customers but also fosters a sense of community and belonging, ultimately driving brand loyalty and advocacy. 

Want to learn more about Content Hub?

As we've explored, HubSpot's Content Hub is an invaluable resource for businesses looking to enhance their content marketing efforts. With its powerful features, integrated approach, and user-friendly interface, it stands out as a comprehensive solution for content management, optimisation, and analytics. Whether you're looking to improve your SEO, streamline content creation, or personalise the content experience for your audience, the Content Hub offers the tools and insights needed to achieve your goals.

Are you intrigued by HubSpot's Content Hub and eager to explore how it can elevate your business and more of its features?

Reach out to us now to discover how BBD Boom can assist you in unlocking the full potential and reaping the rewards of HubSpot's Content Hub.