First impressions are everything. For businesses, this is usually when someone visits your website. Your website is an imperative piece of your digital marketing mix, so deciding on what content management system (CMS) is crucial if you want your business to grow. When it comes to choosing a CMS, two names are likely to come up; HubSpot and Wordpress. CMS Hub is a cloud-based CMS, whereas WordPress is an open-source software package that must be installed or configured on your servers.
Although seeming quite similar at first glance, they actually differ greatly. This blog will break down these discrepancies and hopefully help you to make an informed decision when the time comes to choose a CMS.
To turn visitors into customers, your content needs to stand-out, be helpful, and grow a relationship. Your CMS should make it easy for you to create great content, whilst also optimising it to attract visitors through search as well.
WordPress was initially built as blogging software, but has evolved into a full CMS. You can start blogging and creating content using themes from WordPress, but depending on the theme or template you select, it’s advisable that you use a developer. In addition, if you want to add options like a form or live chat, or optimise your content for search engines, you will also require additional software or plugins.
With CMS Hub, everything you need to publish, tailor, and optimise content is available right there. Select the template you want that matches your branding, or start one from scratch from the thousands of templates available in the marketplace. Every template is mobile optimised and natively supports drag-and-drop for changing the layout of pages. If you want to add live chat, form, or a CTA to your page it’s all integrated and available in one-click. No developer required.
Your website is the heart of your CMS, but it’s also your best salesperson. A truly great CMS for your business should help you create a great site, easily keep it updated, and work for every stakeholder.
WordPress is well-known in the CMS space with numbers suggesting it is directly tied to 30% of all websites on the Internet. Using WordPress, you can easily create text based content, but additional layout changes will likely require additional resources or templates. Adding additional software to your site, like A/B testing or live chat, will require plugins or additional subscriptions that involve extra cost.
CMS Hub is the top-rated CMS for mid-market companies. Easily create, modify, and add-to pages with drag-and-drop layouts with one of thousands of themes, or build your own from scratch. CMS Hub makes it easy to manage your website, scaling with you whether you’re a marketer, developer, or IT professional.
Search Engine Optimisation (SEO)
While most content management systems are designed to help you create and publish content, many don’t really help you attract website visitors to it. Writing content is the first-step to getting traffic, but optimising your content for search engines is a key step in that journey.
WordPress doesn’t come with native SEO functionality, but it does have a number of plugins which can help. Keep in mind, more plugins means more software management and cost when it comes to maintenance and security.
CMS Hub includes overall content strategy, as well as on-page SEO tools built-in to blogs, landing pages, and web page creation. Whether you’re creating a page for the first time or updating existing content, you can optimise content for search from the start and get your brand displayed prominently in search results.
Measuring your content performance is important for you to make data driven decisions. From the content you create, to contacts generated, having a view of each piece of your CMS will allow you to focus on doing more of what matters and less of what doesn’t.
Some editions of WordPress include reporting on content such as page views, but require another solution for any deeper analysis. Most marketers choose to use WordPress in addition to a paid analytics tool, or Google Analytics and manage each system independently.
With CMS Hub, all of the analytics you need are included to measure the performance of your website. Additionally, because CMS Hub is directly integrated into the CRM, you will unlock deeper insights and more actionable data. For example, build lists of contacts who have visited specific pages on your site, downloaded content offers, or interacted with you via live chat.
Testing and adapting
Recently, there’s been an emergence of A/B and multivariate testing tools that can help refine and optimise your site to show what visitors want to see.
WordPress doesn’t come included with any native testing functionality. However, you can purchase a plugin, or an additional service like HotJar or Lucky Orange and integrate them into your website.
CMS Hub includes A/B testing and with CMS Hub Enterprise, you can get AI-powered, dynamic page testing that can optimise up to five pages against one another, automatically choosing a winner. In addition, CMS Hub integrates with popular testing and heat-mapping tools to give you the data to make informed decisions.
Ultimately, you will find that your choice of CMS depends on your business needs and internal capabilities.
It doesn’t matter if you’re working with a small startup or an enterprise, HubSpot gives you everything you need from a CMS. If you’re looking to launch a new website, or feel you want to make the switch from Wordpress to HubSpot, click here to speak to one of our solutions specialists.
Click here to learn more about HubSpot CMS Hub.