Everything you need to know about HubSpot’s CMS Hub all in one place.

What is a CMS?

For developers and those with specialist technical knowledge, building a website from scratch might be simple - but what about those who don’t have the coding skills or resources required? 

HubSpot’s content management system (CMS) is a platform that enables users to create, edit and publish content on a website in a user-friendly way. With more than half of all websites built using a CMS, HubSpot is becoming an increasingly popular platform to quickly make websites without the need for a developer.

Using a CMS

So, how does it work? A CMS is made up of two core components: a content management application and a content delivery application. Combined, they handle the back end aspects of your site, including the code, database queries, and infrastructure.

Rather than writing out HTML, CSS and JavaScript code, you can focus on the front end of your site through using templates and extensions. For example, you’ll be able to add links, CTAs and change the format of your text to look exactly how you like. Once you’re happy, you can simply click Publish, instead of manually uploading each individual page to a server.

The importance of organising your content

It goes without saying that creating quality content is key in inbound marketing. Not only does it improve your ranking in search engine results pages, but it can also boost brand awareness, provide a path to help your audience throughout their buyer’s journey and make it easier to answer your customers’ questions - giving you more time to focus on selling!

Therefore, it’s essential that you’re able to organise your content, edit it when required and keep track of what you have published and scheduled. Without a system to manage all of this, you might find yourself struggling to stay on top of your content strategy!

Do I need a CMS?

If you don’t have specialist coding knowledge, a CMS like HubSpot’s CMS Hub will enable you to build a powerful website for your business. You’ll be able to easily add and edit content and customise how your site looks - all without having to rely on a developer each time you need to make a change. 

In addition, if you have a large team or need multiple users to work on your site at the same time, a CMS allows ease of collaboration. For example, your developers would be able to work on the back end of your site while your marketing team are editing content and your IT team are implementing security protocols. This can help improve productivity in your organisation.

Choosing a CMS

So, you’ve decided that you want to use a CMS - but which one is best for your business? Choosing a CMS is a big decision, and there are many factors to consider, including speed, stability and security.

As HubSpot partners, it’s no surprise that we recommend CMS Hub as a platform that can do all of this and more. Providing features from website themes and a drag-and-drop editor to SEO recommendations and adaptive testing, you’ll have everything you need to build and scale a powerful, optimised website that converts.

What can CMS Hub do for my business?

Looking to engage and convert leads, but struggling with high bounce rates, low session times and low conversion rates? 

With CMS Hub, you’ll be able to manage and update your content with ease, all while improving user experience by optimising your site for devices and conversions. With the ability to rely on developers as much or as little as you like, you can get back to what you do best - marketing!

CMS Hub features

HubSpot’s powerful but user-friendly CMS offers many features to allow you engage your audience with fresh, relevant content with the click of just a few buttons. For example, you can include rich media in the form of photos or videos, as well as easily swapping out modules when you need with the drag-and-drop editor. 

In addition, you’ll be able to improve user experience by implementing smart content modules to maximise the relevance of your content for each individual web visitor, offering a personalised experience for your potential customers. 

In a test carried out by website monitoring software company, Pingdom, results showed HubSpot had faster site speeds and a higher Yslow score than leaders in the CMS market, including WordPress. Not only this, but CMS Hub has 99.99% uptime and 24/7 security monitoring and threat detection. With these features, as well as 24/7 phone support, you can rest assured your customers will have a fast, stable, and secure experience.

Address common pain points

Here are just a few of the things you can do with CMS Hub:

• How to create a content staging page
  Redesign your website pages in a staging environment, then set them live all at once 
  
  
• Edit a template in HubSpot
  Create a template that is customised to your business without the need for a developer 
  
  
• Create a CTA
  Encourage conversions with clear CTAs that are easy to set-up
  
  
• Embed a HubSpot form
  Generate more leads by easily embedding a form onto your website
  
  
• Set up a chatbot
  Address your customers’ questions and provide a great service with a chatbot
  
  
• Implement smart content modules
  Provide a unique experience for your website visitors with smart content modules
  
  
• Track website performance
  See detailed insights on your website performance with HubSpot’s traffic analytics reports

Our CMS project process

To kick off your CMS project with Boom, we will sit down with you and get an understanding of exactly what you would like, including functionality, design, HubSpot features you would like to utilise and when you would like the site to go live. 

After the initial scoping phase, you’ll be able to collaborate with Boom and our designers to make your vision a reality within HubSpot. Our designers will create the concepts and wireframes for your website, which can include your blog listing page, landing pages, thank you pages and more. 

Once you’re happy, our developers will create the templates within your HubSpot portal, which Boom will test rigorously to ensure they are functional. After obtaining your approval, we will start migrating any new and existing content to your new site. 

Throughout the entire process, we have multiple team members review the site to ensure we capture and resolve all snags. We will also carry out on-page and technical SEO improvements to protect your SEO rankings; these will be monitored closely via ongoing reporting.

After we have tested the website extensively, we will send you the developed website for your feedback before going live. Inevitably, after a website build or migration there will be the odd snag. We have a standard process to manage these, including the use of a shared snagging list where you can highlight any tweaks needed. Once everything is complete, we will train you on your new site, ensuring a stress-free experience whenever you need to update it.

Client success stories

Don’t just take our word for it! Here’s how we have used CMS Hub to deliver success for our clients:

• Website Redesign for Lumi Global
• HubSpot Website Solution for Vespa Capital
• Personalised Content Strategy for K2 Management 
• 12-Month Content Plan for Zap

If you’re interested in learning how HubSpot’s CMS Hub can help you grow, get in touch with us to learn how we can help you out.