Skip to content

Content Generating More Leads

ZapBI is a global software company that offers data warehousing and data management automation for ERP users.

Content Generating More Leads

The Brief

ZapBI is a global software company that offers data warehousing and data management automation for ERP users. Before Boom, Zap’s marketing activity was few and far between, inconsistently producing content and sending marketing emails. It was highlighted to Boom that their email marketing efforts only consisted of sending one marketing email per quarter. Zap needed Boom’s input, as their wide contact base could have continued to lay dormant in their CRM for a period of time.

The goal quickly became clear. Zap needed to create consistent content that would generate inbound leads organically. As well as this, they needed content to use throughout their sales process. It was agreed that the content created by Boom would sit between the awareness and consideration stages of the buyer journey to meet both needs.

The BBD team are all extremely knowledgeable, passionate, and friendly, making getting the job done so much easier (and nicer)."

BBD Boom-64 (1)

 

The Solution

Boom created a 12-month content plan tailored to Zap’s personas and technical solutions. To create the content, Boom first identified the primary pain points Zap’s clients faced. These pain points included reporting, overstretched IT resources, data warehousing, security, and governance.

Each month, Boom produced a monthly campaign that included the following deliverables:

Ebook, including copy and design
Landing page and thank you page
Promo, non open and thank you emails
A 3-email nurture sequence
Paid media campaign
Organic social posts
3 relevant blog posts
Setup and workflow automation within HubSpot

9 - BBD Boom-12-1 copy

 

Nurture Strategy

Once the campaign content was underway, Boom also created a first conversion nurture strategy. This meant that when a person filled out a form on Zap’s website for the first time, they would automatically be enrolled into an automation, signposting curated content to address their pain points. A person within this nurture strategy would receive a mixture of marketing and sales emails, giving them the opportunity to become a handraiser for the sales team.

BBD Boom-103-1

 

The Results

Not only did the 12-month content plan and following campaigns create consistency for Zap, but it also helped generate new leads. The combination of content campaigns and the first conversion nurture sequence saw long-dormant contacts become highly engaged then go onto convert into sales opportunities.

Since working with Boom, Zap now has a vast library of content that can now be utilised for their sales process. This has allowed them to address their audience’s pain points at every stage of the buyer journey.

Why Boom?

elite-badge-color-1-1

Elite HubSpot Partner

We are a UK based HubSpot Elite Partner. Whatever your goals, our team of experts will learn your business needs and systems inside and out to maximise the value of HubSpot.

Partner-RGB-Transparent-cropped

Google Partner

Due to our expert Acquisition Specialists continuously exceeding Google’s performance standards, BBD Boom are a certified Google Partner, able to give you the leads you need at a low cost.

Star

5 Star reviews

From the exceptional work our team provides to our clients, we are honoured to hold an overall 5-star rating on the HubSpot Partner Directory.

HUG

B2B HUG Leaders

Proudly being elected a HUG Leader, BBD Boom focus on educating HubSpot users on gaining more from the software, hosting events and engaging the HubSpot community.

Money SuperMarket - White
Quidco - White
Alcumus - White
Alchemy - White
Incisive - White
TrooCost - White
Engine - White
Fidelity - White
Avado - White
Ascott Lloyd - White
Montgomery - White
Reconomy - White
Cotes - White
Cambridge University - White
Vitrue Health - White
British Assessment - White
Source BioScience - White
Modulr - White
Roxhill - White
Kitt Offices - White
Property Alliance - White
Zurich - White

Ready to get started?

Simply fill out the form below and our expert sales team will reach out shortly.

Scroll buttonchevron-iconcultureopinionSearchwork