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How To Scope A Hubspot API Integration

Emma Lynch | 15 October 2019 | 12:32

You already know that the right technology can make life easier when it comes to inbound marketing. And any time you can get software to automate your processes, you can save a ton of time on lead generation.

But actually figuring out how to make that technology automate processes for you can be time consuming.

That’s where BBD Boom HubSpot integration comes into play. Take a look at how API integration can save your team time and hassle.

What is an API integration?

An API enables interaction between your company’s data, applications, and devices. It’s how your dev team allows applications to communicate with your backend systems. In order for that communication between applications to happen, the API has to be integrated with your other software.

Using a third party API is a simple way to streamline your dev team’s software development process. But once you’ve found an API that works for you, you still need to integrate it with your software.

Integrating an external API has the benefit of reducing your costs, and saving time that would be used to build your own API so that your team can work on other tasks instead. Of course, there can be tradeoffs. So be careful during the integration process…

What to consider when scoping API integration

Here’s what to consider before and after performing API integration:

● Do your research to make sure the API is trustworthy and reliable. Before deploying a third party API, you want to make sure they have a good track record. Read their documentation to make sure their interface is organized and functions well. Give it a try and see how it works when you play around with it.

Also check out their customer support because issues happen, and when they do, you want to know you can reach someone.

● Ask how updates are handled. Updates should be a regular occurrence. They're a good thing. But you definitely want to know how often they happen and whether general updates will affect your use of the API.

● Make sure you periodically test and monitor the API. Because the API is maintained by an external company, you want to ensure that they maintain their reliability. Any lack of maintenance on their part affects the functionality of your software, and thus your customer experience.

What API integration can do for your inbound marketing

So far you’ve heard a lot about what API integration can do for the dev team. But what about inbound marketing? Basically, the API sends requests and responses between software applications; that is, it sends messages between programs, not to humans.

Here’s an example:

When you do a HubSpot integration with Salesforce, you connect these two tools so that they can communicate data back and forth between each other. The benefit of this for your marketing efforts is that you save time when the two apps interact. For instance, when you update certain types of data on one side, a trigger automatically updates the data in both applications.

API integration means less manual input for you and your marketing team.

At Boom, we provide a fully managed custom integration service that would make your life easier when it came to integrating your applications and devices. Our service would also enable your integration to do exactly what you need it to do. To find out more about how we could help you, click here.

To learn more about integrations click here.

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