Skip to content

Top 4 Best Sales Enablement Tools For 2020

January 02, 2020

Selecting sales enablement tools can get confusing, but it doesn’t have to be. You just need to find out what’s tried and true based on other users’ experiences.

Selecting sales enablement tools can get confusing, but it doesn’t have to be. You just need to find out what’s tried and true based on other users’ experiences.

And after doing a bit of searching, these are what we found to be the best sales enablement tools for 2020. Check out the results…

The criteria

Before we get into the actual tools, let’s talk about what our requirements were for being a quality sales enablement tool. First, the tool has to help your sales team save time on administrative tasks. It also needs to connect workflows between sales and marketing. And it should make finding content or data easier for your team.

Here are our top choices:

This platform allows your sales and marketing teams to collaborate on the creation and organisation of sales materials. That includes all the document types you might need, like presentations, proposal documents, case studies, templates, and sales decks.

As a collaboration tool, it allows team members to work in a common online workplace to customise and share materials. It also includes engagement metrics for when clients or prospects view your documents and how much time they spend there.


You’ve probably heard by now that timing is everything when it comes to closing a sale. You have to reach leads when they’re most likely to buy. And Calldrip gives you just the tool to do that.

The app times your outgoing calls for you so that you reach clients while they are online and engaging with your brand. So you have fewer missed opportunities and more closed sales.


What is often the goal of getting a prospect on the phone? Setting up a meeting to discuss what you can do for them. This app is an online meeting platform that makes it easy to establish relationships with prospects and clients, without the need for actually traveling to their offices.

Using GoToMeeting allows you to get in more face-to-face meetings via video. The value of actually seeing and speaking with each other should never be underestimated. Email just isn’t the same.


HubSpot is actually our number one pick for sales enablement tools. If you only get one app on this list, it should be HubSpot. It is the top inbound marketing and sales automation platform available. And it can be integrated with pretty much any other online app.

HubSpot allows you to generate more leads with their forms and automations. And they also make it easier for you to interact with customers, create and share content, and measure the results of your email campaigns. It also automatically logs when your reps make an email or phone call.

Using HubSpot integration allows you to connect all the other powerful tools on this list with HubSpot for one primary data point. And if a pre-built integration doesn’t exist, API developers (like the ones on our team) can build out a custom integration for your software.

BBD Boom can be your sales enablement partner to get your tools set up and your team onboarded, for fast and effective results. Click here to find out more about how BBD Boom could help you.

To learn more about sales enablement click here.

Scroll buttonchevron-iconcultureopinionSearchwork