What is sales enablement?
Everybody keeps throwing around this term: sales enablement. What exactly does it mean?
Sales enablement is about creating a system where the sales and marketing teams can assist each other. Think about it like a basketball game, and the customer is the ball. Marketing is dribbling the ball down the court, directing them, moving them around obstacles. Then marketing passes the ball to the sales team. Sales shoots and the ball swishes through the net (i.e., the sales funnel). You score a sale.
Sales enablement is a strategy for providing all the things your sales team needs to help them be more effective and efficient - that is, to enable them. Those things include tools, systems, processes, training, coaching, and development.