5 Benefits of using inbound marketing

Imogen Where | 9 March 2020 | 14:00

Inbound Marketing is our bloodline - we live for it! There are a whole host of benefits of inbound, from its cost-effectiveness to the brand recognition and trust it builds. With that being said, I’m going to run you through all of my favourite inbound marketing benefits.

1. It’s Cost-Effective 

Inbound is primarily digital. Due to this, campaigns are often cheaper than regular outbound campaigns. In a typical inbound campaign, you’ll have emails (promo, non-open and thank you), landing pages, and a high-quality asset, all of which can be used over and over again. Conversely, a traditional B2B marketing campaign might include telemarketing, trades shows, etc. These are incredibly expensive options and are usually one-and-done, meaning they pay fewer dividends in the long run. 

Not only are inbound campaigns cheaper, but they also bring in better quality leads costing less than your typical outbound lead. As Hubspot wrote, “Inbound marketing cost 62% less per lead than the traditional outbound marketing.”

2. It Generates More Qualified Leads

Inbound marketing takes a solutions-focused approach, focusing on content that solves a problem the audience is struggling with. This means that the people who opt-in to receive this content have an established need, which makes them more qualified than ad clicks or cold data. The history of how they’ve interacted with your content also gives your sales team insight into their interests and the problems they’re trying to solve, making your outreach far more effective.

3. It saves you time

Not only is inbound marketing cost-effective, but it’s also time-effective. I have one word for you: automations. Most email campaigns can be automated, not just the first time around but also for repeat sends weeks or months later. This always-on approach means that you can put your content on autopilot while you focus on new things. And if you want to take it to the next level, you can even introduce conversational tools like chatbots and better user journeys with smart content and pop-ups to move your audience through the funnel with little ongoing work on your part.

4. It Takes Social Media to the Next Level

We’re in an age where social media is an inextricable part of our lives. We talk about something with our friends and an ad shows up in our feed the next day. Our friend shares about their vacation to South Africa, and all of a sudden we’re googling flights to Cape Town.

Social media is a big part of inbound marketing as well. Inbound marketing is all about two-way communication, both parties adding and receiving value. Sharing your content on social media adds immense value to your audience. And if your content is amazing, which we know it will be, the reader might share it to their own audience via social media., increasing your visibility to a wider audience. You can effortlessly enable this dynamic with HubSpot’s amazing social media tool and the amazing help at Boom. *Slight subtle plug of our services ;) *

5. It Builds Trust With Your Audience

Inbound marketing lets you align your content to solve your buyer’s problems. When you solve them effectively through helpful, engaging content, you build trust with your audience. If you helped solve a problem for free, they’ll be more likely to trust you with their budget.

Looking to get started with inbound marketing campaigns? Click here to get our free download The BBD Boom Ultimate Campaign Checklist to make sure you don’t miss a single bit.

To learn more about inbound marketing click here.

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