What is the difference between inbound and outbound marketing?
Outbound marketing can be seen as a more ‘traditional’ form of B2B marketing. Think telemarketing, newspaper adverts and cold calling, i.e. an expensive way to reach lots of people - but not necessarily the right ones.
Inbound B2B marketing, on the other hand, is a less intrusive approach to lead generation and uses content such as blogs, eBooks and social media to attract prospects. Inbound marketing draws in potential customers as opposed to seeking out, and in turn, produces more streamlined buyer journeys where the prospect is actually interested.