Types of Reports and Clean Data Structure
Clarinda and Katie introduced the different types of reports available in HubSpot, including single object reports, custom report builders, customer journey reports, attribution reports, and funnel reports. Emphasising the need for a clear goal, they stressed the significance of setting up a clean data structure to maintain consistency and avoid confusion.
Data Cleanup and Utilisation of Whimsical
To ensure data cleanliness and standardisation, they recommended using the free tool Whimsical to create flow chart visualisations and map out data sources. They also shared tips on using workflows to automate data cleanup and formatting, even without Operations Hub. Custom properties with applied rules help enforce data integrity.
Reports Library and Custom Dashboards:
Clarinda delved into HubSpot's reports library, showcasing pre-built sales reports that can be used as templates. They explained how to create custom dashboards for effective report organisation, urging users to have a clear purpose for each dashboard to avoid overwhelming users.
Creating Custom Reports
Katie demonstrated how to create custom reports using appropriate data sources, selecting relevant properties for X and Y axes, and applying filters for refined data. They offered valuable tips on changing data visualisation frequency and utilising the breakdown function to split data by categories.
Advanced Reporting Features
Advanced reporting features like revenue analytics, deal splits, and customer journey reports were discussed. Revenue analytics allow users to track recurring revenue in subscription-based models, while deal splits allocate credit and revenue between multiple salespeople. Customer journey reports now include deal stages to analyse conversion rates when deals do not follow a linear progression.
Common Pitfalls and Tips for Beginners
Clarinda identified common pitfalls in sales reporting, such as too much flexibility in property creation and lack of training and standardised processes. They offered tips for beginners, including exploring the HubSpot Academy's reporting certification and using sales analytics tools for inspiration.
The webinar covered the various support options available, including the HubSpot support team accessible through the help button. They recommended knowledge base articles and HubSpot forums for specific queries and suggested considering a HubSpot Solutions Partner for strategic data configuration and report building.
The webinar provided a comprehensive understanding of sales reporting with HubSpot, empowering attendees to leverage the platform effectively for their businesses. With expert insights, practical tips, and an array of support options, the hosts ensured that users could make the most of HubSpot's reporting capabilities. Whether a beginner or an experienced user, the webinar left attendees equipped to navigate the world of sales reporting with confidence. For those who missed it, the recording is available on the BBD Boom website for further reference.