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Cleansed CRM and Improved the Use of HubSpot

September 13, 2022

HubSpot is an all-in-one marketing software that helps you attract more visitors, convert leads, and close customers. See how we helped Impero make the best use of it.

About Impero

Impero provides innovative, technology-led solutions that enable schools in the UK and US to keep pupils safe online and improve educational outcomes. Their products are easy to use and provide educators with the tools they need to safeguard pupils and improve learning outcomes.

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How they found BOOM

Impero takes great pride in providing its customers with a top-quality product, and that includes finding the best possible partners to work with. That's why when they came across a Reddit forum where we were recommended by two separate users, they knew they had found a company they could trust.

Pain points

  • Needing to merge 2 companies' data together
  • Not making the most out of HubSpot’s capabilities
  • Unorganised CRM
  • Lacked adequate training to adopt HubSpot

With such big tasks, they looked to us for help. Our team was able to provide them with the necessary expertise to get the most out of HubSpot. We also helped them to complete their audit and merge their data, making it easier for them to track their progress and see where they could improve.

The importance of making the most out of HubSpot was not wasted on Impero. They had their pain points but knew it would take partnering up with an agency to be able to successfully tackle them.

How BOOM helped

After analysing their existing portal we were then able to identify areas for improvement. We recommended changes that would help them utilise the tool more efficiently and effectively.

  • Improving lead scoring
  • Utilising pop-up forms to promote content
  • Cleaning up unused lists and workflows
  • Conducting a re-engagement campaign
  • Setting up a new reporting dashboard

Working with Impero, we were faced with the challenge of differences in timezones. Impero appreciated our flexibility, as well as meeting deadlines while maintaining the quality of the project’s output.

The Outcome

The Impero team was able to work more efficiently after they received training from BBD Boom. New nurture campaigns took place and the company had a much better chance at nurturing their prospects, receiving website engagements, as well as developing leads thanks in large part due to using HubSpot CRM properly!

BBD Boom were outstanding and I wish every vendor was as easy to work with! After four years of use and multiple business changes, we were overdue to clean up our HubSpot instance and wanted to improve our use of HubSpot's marketing automation. BOOM were detailed, organized and a delight to work with. Excellent communication skills and they did an excellent job of keeping us on task! I should add that they were working with US-based staff and taking meetings in the evenings to accommodate our availability. - Pam Judge, Impero

 

Interested in how we can help you? Book a call with one of our growth consultants.

What our clients say

“They have smart people across the board. We plan to expand our work with BBD Boom and highly recommend their professionalism, responsiveness and deep knowledge across the entire HubSpot platform.”

Tracey Palethorpe | Rosslyn Untitled design (62)

“Their project management is excellent and they really do deliver. I wouldn’t hesitate to recommend, they will really make a difference to your business. We absolutely wouldn’t have gotten to where we are now without them.”

Kerry Leighton-Bailey | Lumi Untitled design (86)

“The team at BBD Boom have helped us tremendously, we have enjoyed every second. They have reacted quickly and are always on hand to help us whenever we need, no matter how small.”

Alice Hills | Truespeed Untitled design (63)

"Me and my Marketing Operations Manager were so impressed by the audit! Clearly a lot of work and research went into it. It felt like a totally personalised session with vast amounts of added value!"

Verity Raphael | Streetbees Zkk6ufho_400x400

"By taking the additional time to really understand our business and how we work, the great team at Boom have enabled us to get the best from our HubSpot investment"

Elliott Carter | Perspicuity perspicuity icon

"They were very supportive and offered invaluable help to ensure we got the most from our HubSpot platform. I would happily work with BBD Boom again"

Kathryn Reeves | Poweron Platforms 1591800866017

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