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Lead Generation Boost with Training

Livingstone is one of the largest independent global providers of Software Portfolio Management, SAM, ITAM and optimisation services.

Lead Generation Boost with Training

The Brief

Livingstone is one of the largest independent global providers of Software Portfolio Management, SAM, ITAM and optimisation services. Livingstone's award-winning services are made to increase cost-efficiency and effective management of software across platforms. 

Livingstone was ultimately looking for some extensive paid media training, where they can get expert knowledge on how to implement a campaign through the LinkedIn campaign manager. As well as this, they also wanted to know how they can make the most out of the LinkedIn ads feature within their HubSpot portal. This training came off the back of the HubSpot audit that Boom conducted for them. 

Without undergoing this in-depth training, Livingstone’s LinkedIn ads would have remained unoptimised, resulting in a significant loss of revenue and a missed opportunity to acquire new leads during campaigns.

The Solution

The first step in this training project was for a member of Boom’s Solution team to create a presentation for the training session. Boom’s Inbound Specialist’s draw from their extensive experience to ensure that training is tailored specifically to the client’s needs and expectations. As Livingstone is already a HubSpot customer, it was also made sure that the presentation contained sufficient information about LinkedIn ads features that are accessible within their portal. 

To maintain clarity throughout the training session, Boom urged Livingstone to ask questions. Making the session fully interactive was key to making sure all information had been fully understood. If questions came up that Boom were unable to immediately address, these were noted, with answers emailed to Livingstone as soon as possible. Livingstone also received a brief review of their LinkedIn campaign manager. This gave Livingstone a starting point of what aspects needed improvement.  We also put a large focus on conversion tracking and the importance of tracking leads gained through a campaign from the onset. These ultimately help to monitor success and optimise.

The Results

At the end of the 90-minute training, Boom was praised for their extensiveness and marketing knowledge. Livingstone also expressed their appreciation on how tailored the training was to their business and their goals. This session left Livingstone confident that they could use their campaign manager to the best of their abilities, ultimately leading to them generating more leads during their campaign, increasing the potential for more revenue. Boom and Livingstone have since worked together on a number of microsolutions with plans in place for larger projects as well.

What Our Clients Say

“They have smart people across the board. We plan to expand our work with BBD Boom and highly recommend their professionalism, responsiveness and deep knowledge across the entire HubSpot platform.”

Tracey Palethorpe | Rosslyn Untitled design (62)

“Their project management is excellent and they really do deliver. I wouldn’t hesitate to recommend, they will really make a difference to your business. We absolutely wouldn’t have gotten to where we are now without them.”

Kerry Leighton-Bailey | Lumi Untitled design (86)

“The team at BBD Boom have helped us tremendously, we have enjoyed every second. They have reacted quickly and are always on hand to help us whenever we need, no matter how small.”

Alice Hills | Truespeed Untitled design (63)

"Me and my Marketing Operations Manager were so impressed by the audit! Clearly a lot of work and research went into it. It felt like a totally personalised session with vast amounts of added value!"

Verity Raphael | Streetbees Zkk6ufho_400x400

"By taking the additional time to really understand our business and how we work, the great team at Boom have enabled us to get the best from our HubSpot investment"

Elliott Carter | Perspicuity perspicuity icon

"They were very supportive and offered invaluable help to ensure we got the most from our HubSpot platform. I would happily work with BBD Boom again"

Kathryn Reeves | Poweron Platforms 1591800866017

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