Skip to content

Workshops Enabling Better Marketing

UFI are the only global association of the exhibition industry, supporting the industry with events, research and professional education opportunities.

Workshops Enabling Better Marketing

The Brief

UFI are the only global association of the exhibition industry, supporting the industry with events, research and professional education opportunities. When they connected with Boom’s Client Success Director Sam on LinkedIn, it became apparent very quickly that they were in need of a comprehensive content strategy, not only to support only their ongoing events programme but, also their impending launch of a professional certification.

4 - BBD Boom-11 copy


The Solution

Boom traveled to UFI's headquarters in Paris for the content workshops. In the space of 2 days, Boom and UFI underwent a day-long workshop around UFI's new educational offer and another day-long workshop to focus on events. During these, Boom explored UFI's audience and personas, as well as their pain points, needs and objections. Through these extensive workshops, Boom was able to get an understanding of what their core messaging should be to address the pain points and objections highlighted.

68 - BBD Boom Hubspot Photoshop-1-1 copy


The Results

As a result of the workshop, Boom was able to develop a game plan for each area of the business. This outlined all of the insights uncovered during the workshop and assigned specific deliverables and phasing for UFI to use moving forward.

BBD Boom-60-1


What Next?

UFI found the game plans to be so useful, that they asked Boom to create the launch phase content. Within the space of a month, Boom created all of the content needed for the upcoming product launch. To both parties' disappointment, the launch period was delayed due to the global health crisis COVID-19. Although roadblocked, Boom adapted the content for the current situation and were able to deliver quality content more appropriate to the new situation.

What Our Clients Say

“They have smart people across the board. We plan to expand our work with BBD Boom and highly recommend their professionalism, responsiveness and deep knowledge across the entire HubSpot platform.”

Tracey Palethorpe | Rosslyn Untitled design (62)

“Their project management is excellent and they really do deliver. I wouldn’t hesitate to recommend, they will really make a difference to your business. We absolutely wouldn’t have gotten to where we are now without them.”

Kerry Leighton-Bailey | Lumi Untitled design (86)

“The team at BBD Boom have helped us tremendously, we have enjoyed every second. They have reacted quickly and are always on hand to help us whenever we need, no matter how small.”

Alice Hills | Truespeed Untitled design (63)

"Me and my Marketing Operations Manager were so impressed by the audit! Clearly a lot of work and research went into it. It felt like a totally personalised session with vast amounts of added value!"

Verity Raphael | Streetbees Zkk6ufho_400x400

"By taking the additional time to really understand our business and how we work, the great team at Boom have enabled us to get the best from our HubSpot investment"

Elliott Carter | Perspicuity perspicuity icon

"They were very supportive and offered invaluable help to ensure we got the most from our HubSpot platform. I would happily work with BBD Boom again"

Kathryn Reeves | Poweron Platforms 1591800866017

Scroll buttonchevron-iconcultureopinionSearchwork