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3 Marketing Kpis Ceos & Investors Care About, & How to Improve Them

June 17, 2020

We talk a lot about your inbound KPIs for sales and marketing – CPL, conversions, etc. But the reality is that most CEOs and investors don’t care about these metrics. As useful as they are for you, they’re not as useful for that kind of top-level decision making. But less than a decade ago,…

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3 Marketing Kpis Ceos & Investors Care About, & How to Improve Them
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