What’s the Difference Between a Lead and a Prospect?
Leads and prospects are two terms that are thrown about industry regularly, but even some of the...
What’s the Difference Between a Lead and a Prospect?
August 07, 2020
Leads and prospects are two terms that are thrown about industry regularly, but even some of the top sales people struggle to define each of them. Although each company may have their own definition, many cannot specify which is more qualified than the other, with a lot of them usually referring to…
Posts about Inbound Marketing (3):
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Video Marketing - Why You Need It
Brands need a video marketing strategy and it’s not hard to see why. They are an easy to digest...
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by Adam Lewis
10 Things to Consider When Choosing a Marketing Automation Platform
Marketing automation software is designed to help capture leads, develop relationships, and move...
5 Tips for Effective Lead Generation
What is Lead Generation? Lead generation is a marketers most important objective. In a nutshell, it...
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by Sam Gale
What Makes an Effective Multichannel Marketing Campaign
What is a multichannel marketing campaign? Multichannel marketing means different things to...
Advanced Marketing Automation Strategies for 2020
Our B2B Growth Webinar series is aimed at ambitious B2B businesses who are looking to grow faster....
by Sam Gale
What Are Pillar Pages, and Why Should You Use Them?
Content marketing has changed a lot over the past few years and will forever evolve, making keeping...
by Elysha Shave
It’s Official, BBD Boom Is 3 Years Old!
A lot can happen in a year, and that's no exception for BBD Boom. We’ve been busy helping our...
by Adam Lewis
3 Marketing Kpis Ceos & Investors Care About, & How to Improve Them
We talk a lot about your inbound KPIs for sales and marketing – CPL, conversions, etc. But the...
by Sam Gale
Why Adding Value Is So Important, and How to Do It Effectively
You may have noticed that we’re currently living in uncertain times. And in these uncertain times,...
by Imogen Where