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The Importance of Buyer Personas
January 31, 2018
In a digital world where time is scarce and the time to catch a potential prospect’s attention is minimal, you need to really be honing in on your buyer personas. But first off, it’s important to actually define what a buyer persona is.It goes a lot further than just knowing you’re targeting say,…
Beat the January Blues With These Sales and Marketing Tips
New year, new strategy? Or new year, improved strategy? Either way, it’s time to make the most of...
How Do You Know When You’re Wasting Money on Marketing?
Marketing is one of the biggest areas in most businesses, next to finance, operations and HR. The...
by Emma Lynch
Combining Marketing Automation with Outbound Sales
There are many different marketing practices used by multiple different companies every day. These...
by Adam Lewis
Hacks to Generate Better Quality Leads for Your Business
Hacks to generate better quality Leads for your business Generating leads is a lengthy process...
by Adam Lewis
Top Channels for Lead Nurturing
After executing a successful Inbound Marketing Campaign you may have managed to generate a few...
by Adam Lewis
Three Reasons Why Your Outbound Sales Aren’t Working
Outbound sales are a kind of old school, ‘push’ Marketing strategy which interrupt rather than...
by Adam Lewis
Top Reasons Why Sales & Marketing Don’t Get On
Marketing and Sales, you would think they have the same final goal right?
by Adam Lewis
How to Run an Inbound Marketing Campaign
A great challenge businesses face is securing leads and turning them into customers. It can often...
by Emma Lynch
How to Manage Leads
So, you have run a successful marketing campaign and you have managed to gain some leads – what do...
by Emma Lynch