What is a HubSpot Agency?
A HubSpot agency is a company who partners with HubSpot, using it to help their clients to meet their goals. The more agencies grow and deliver successful results for their clients, the higher up they are ranked in HubSpot’s Agency Partner Tiers programme. BBD Boom are among one of the 18 Elite solutions partners in the UK, meaning we have been recognised by HubSpot for delivering inbound marketing services to the highest standards.
What can HubSpot do for my business?
HubSpot’s mission is to help businesses grow. It offers a complete CRM platform with marketing, sales, customer service and content management software, as well as the methodology, resources, and support you need to achieve your goals. Whether you want to increase leads, accelerate sales, streamline customer service, or build a powerful website, HubSpot can help.
Migrating to HubSpot
If you are interested in the benefits of HubSpot, but currently use another platform, such as Marketo or Salesforce, the thought of migrating can be a daunting task. But with the right planning, it’s actually a lot easier than you may think - it can even be completed within as few as seven to ten days.
Here are some resources to help you migrate from these CRMs:
Equally, if you’re happy with a software you currently use, but think HubSpot could add extra value to your business, you can also connect the two via a custom API integration. This will allow the two systems to share information, providing you with more features and options while streamlining your need for new software as your business grows.
Do I need a HubSpot Agency?
So, you’ve decided you want to use HubSpot to help you achieve your goals - what next? Like any software, there are new tools, skills, and techniques to be learnt, and it is therefore key to consider the capacity and capabilities of your team to ensure you are maximising every opportunity available.
That’s where a HubSpot agency comes in. Hiring a HubSpot agency can fill the skills void in your team with a new team full of expertise, helping your business generate more leads and revenue, and also giving your original team more time to focus on other projects.
How do I choose a HubSpot Agency?
There are certain questions to ask yourself before committing to a HubSpot agency. For instance, make sure you are clear on what goals and KPIs you are looking to reach and whether the agency has experience in achieving results for other businesses. You also need to consider whether their skill set will complement your in-house team and whether you will work well together. Whoever you choose, it’s important that you view your HubSpot agency as a strategic partner; with their strategies and your product or service, you’ll be able to grow your marketing and reach your goals.
What is HubSpot onboarding?
HubSpot onboarding services help support you in growing with HubSpot. Partnering with Boom, you will receive a personalised onboarding plan based on your most important goals, the size and complexity of your organisation, the HubSpot products you purchased and your current technology stack. Once you complete your onboarding, you’ll feel confident in using HubSpot to reach your goals.
HubSpot onboarding services
There are four key HubSpot onboarding services. Marketing Hub onboarding offers technical and strategic advice in setting up Marketing Hub to grow traffic, convert leads and achieve your marketing goals. Here’s an example where we successfully completed the HubSpot Marketing Pro onboarding for a client before their existing Marketo license renewed, providing them with an effective, well-structured system with better functionality.
Service Hub onboarding will provide you with technical guidance on the setup and implementation of Service Hub, along with strategic advice on how you can better engage your customers with HubSpot.
Similarly, Sales Hub onboarding will provide you with technical advice on setting up Sales Hub and simplifying your sales process so you can close more deals. Click here to learn how BBD Boom guided a client through the Sales Hub Pro onboarding process, providing them with a fully automated system that eliminated all need for time-consuming manual work.
Finally, CMS onboarding will get your website set up and integrated with HubSpot, while enhancing your confidence in developing your content strategy and optimising your site.
What is a HubSpot audit?
A HubSpot audit is the process of reviewing your entire HubSpot portal with the aim of creating a plan to better manage your account. Typically, it will include:
- CRM optimisation recommendations
- Email marketing, website page, and landing page analysis and recommendations
- Automation suggestions
- A guide for tools that are not currently in use.
It also includes tidying up your portal by reorganising files and deleting those you no longer need, to ensure it is updated and easy to navigate.
How can a HubSpot audit help me?
HubSpot audits aren’t only useful in terms of organisation, but they can also help you improve your marketing and sales. As you go through each and every tool in your portal, you might identify smaller elements where processes can be adjusted and improved upon. This will allow you to maximise the power of HubSpot in reaching your business goals.
Here’s an example of when we completed a fully comprehensive HubSpot audit for a client, allowing them to improve their use of their portal and ultimately increase revenue.
To deliver the best inbound marketing campaigns possible, you’ll need to ensure you’re making the most of the entire HubSpot ecosystem. Our in-depth HubSpot training will allow you to do just that - whether you’re using marketing, sales, or service functions, we will tailor our training to your requirements. Click here to learn how we helped one of our clients generate 81 new leads with our tailored support.
If you’re interested in hiring a HubSpot agency, get in touch with us to learn how we can help you out.
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